insights

Marketing


Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

May 19th, 2015

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

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5 Necessary Elements of a Great Website

May 18th, 2015

There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]

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Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing

April 21st, 2015

Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]

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Maintain Your Quality Driven Advantage

December 3rd, 2014

Written by Michael Caines A critical issue that can haunt a business is maintaining the Quality aspects of their business processes. In order to maintain the Market Advantage that you worked hard to achieve, the company needs to keep the processes current and not permit complacency to set in; if that happens your advantage quickly […]

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NicheLabs Chosen to Build Brand and Website for Live Trivia Game Promotion Company

December 2nd, 2014

  About the Company: The Answer Is Productions, Inc. and its affiliated companies understand the needs of the hospitality industry (Restaurants, Taverns, Bars, etc.) for successful, dependable, and cost effective promotions; they offer promotion solutions with their extensive hands-on industry experience and knowledge. Their mission is to attract customers to their clients’ establishment during their […]

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NicheLabs Chosen as Marketing Partner for New Sports Bar Opening in Jasper, GA

November 17th, 2014

About the Company: Richard and Bobby Stole hired NicheLabs for a third time to help them with their marketing needs. Their new restaurant-Buffalo Luke’s-will offer locals the casual feel of a sports bar.  The menu will include a variety of the foods that hungry sports fans crave-buffalo wings, pizza, and burgers. Adorned with televisions, customers […]

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NicheLabs Chosen to Develop Car Advertisement Website

October 28th, 2014

About the Company: NicheLabs is happy to announce that we were hired by Sunshine Digital Network, LLC to provide them with a new website to help them launch their business online. The company owns websites that help customers find car dealers in their area, such as ACarDealer.com. WeeklyCarAds.com will be a great source for the […]

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Market Advantage Driven by Process and Quality

October 28th, 2014

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While […]

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NicheLabs Provides Marketing Support to Well-Known Atlanta Bar-B-Q Company

October 9th, 2014

About the Company For 23 years, Williamson Bros. Bar-B-Q has been serving the classics such as Bar-B-Q Ribs, Boston Butts, and Pulled Pork. Besides their experience and superior customer service, their traditional wood burning pit is what garners them their slogan, “No One Does Bar-B-Q like We Do Bar-B-Q. They Try.” They also offer a […]

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Earning Gold Stars for Local Google Reviews Raises Your Search Ranking

October 2nd, 2014

Remember those gold stars you earned as a kid? They can still play an important part in your business’s life. But instead of putting gold stars up on your refrigerator, you put them up on your website for getting highly rated Google reviews that can raise your local search ranking on Google and other search […]

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