insights

Mobile Website Design


Mobile ad spending in the US is up, up, up!

October 17th, 2014

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]

Read More

Got Your Responsive Website? Tips to Make Your Website Mobile Friendly

August 4th, 2014

Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just waiting around’ If your website […]

Read More

At What Point Will Your Current Website Be Outdated?

November 15th, 2013

Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.

Where should you begin?

Read More

Fast, Inexpensive and Easy: Small Businesses Add Value by Adding Mobile

August 16th, 2013

Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.

As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

Read More

Government Health Provider Goes Mobile with NicheLabs

June 21st, 2013

You’ve seen their health clinics while running errands, but just when you need one, you can’t remember where they are. You are short on time and need the information quickly. Soon, you will be able to access critical health services information quickly and easily with your mobile device.

Fueled by the vision to protect and improve the health of its community, The Gwinnett, Newton, & Rockdale County Health Departments (GNR Health) is excited to soon provide frequently-accessed information to mobile users.

Read More

Cautionary Tale: Beware of Shortcuts When Using Stock Photos

April 29th, 2013

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

You Will Get Caught and You Will Pay

Read More

Mobile ad spending in the US is up, up, up!

January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

Read More

Leading hotel renovator chooses NicheLabs to renovate its company website

January 9th, 2013

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.

Read More

Premier HVAC contractor chooses NicheLabs to build his company website

December 19th, 2012

Peter Pietruszko, owner of Speedy Air Conditioning in Naples, FL, has high standards that have earned him Trane’s “Premier Dealer” and Lennox’s “Comfort Specialist” awards – the highest levels of achievement recognized by both manufacturers.

When he decided to build a new website, he naturally wanted to find the best firm in Naples to do the job. When he asked business associates for a recommendation, they said NicheLabs, a full-service website design firm with offices throughout the Southeast, including Naples and Atlanta.

Read More

Responsive websites: What are you missing if you don’t have one?

November 7th, 2012

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

Read More