insights

Pay-Per-Click Advertising


Mobile ad spending in the US is up, up, up!

October 17th, 2014

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]

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NicheLabs Chosen to Design Marketing Collateral and Website for Southwest Florida Law Firm

September 23rd, 2014

About the Company: Lindsay Allen Law is a full-service law firm serving Southwest Florida including Naples, Marco Island, Bonita Springs, Cape Coral, and Fort Myers. Accomplished lawyers Joe Lindsay and Todd B. Allen, have joined forces to offer their combined years of experience in multiple areas to the community. Practicing in the areas of Probate, […]

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How Much Can I Charge for Online Advertising?

September 27th, 2013

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

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NicheLabs’ Naples Team Exposes Trusted Law Firm

May 24th, 2013

When its search engine exposure weaned, The Livingston Firm began researching new website design and digital marketing partners. Their initial SEO counsel and implementation was beneficial, but a few years later, their strategies remained the same and were no longer producing desired results. When costs began to exceed benefits, Livingston had the impetus to change.

The Naples-based patent, trademark and copyright lawyers serve local, state and national clients. Specializing in intellectual property law, Livingston’s thorough evaluations and customized solutions protect the ideas of corporations, small businesses and entrepreneurs. They counsel clients on a variety of inventions, including patents, trademarks, service marks and copyrights.

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World leader in saline chlorination selects Atlanta website design firm NicheLabs to help step up its marketing

February 14th, 2013

ChlorKing Incorporated, the world leader in saline chlorination, has changed the way commercial pools and spas are managed. With two patents and a third on the way, management decided it was time to change their strategy and their website and chose Atlanta website design firm NicheLabs to do the job.

ChlorKing has developed an on-site chlorinator that eliminates the need for expensive and potentially unsafe chemicals to control bacteria and algae. The current website was geared to educating American managers of commercial pools and spas about the technology and convincing them to consider it as a safer alternative to conventional chlorination.

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Mobile ad spending in the US is up, up, up!

January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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