insights

Got Your Responsive Website? Tips to Make Your Website Mobile Friendly

August 4th, 2014

Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just waiting around’ If your website […]

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Boost SEO Performance by Aligning Your Business Plan with your Creative Web Design for Small Businesses

July 23rd, 2014

What do you want from your website? That’s a rhetorical question with a lot of good answers. So, the real question is: What must you do to make sure your creative small-business web design boost your SEO to help people find you? The short answer is: Match your marketing plan to your business plan. Number […]

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Should you Update Your Website Design and Content?

July 17th, 2014

  Knowing that nearly everything gets obsolete, the better question is how often should you be updating your website design and content?   Your answer is hoping it is “not often.” Before you start to agonize over the time it takes to update either, know that it doesn’t have to be an all-consuming activity. There are […]

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How to be Loved by Google – Maximizing your SEO Page Ranking

July 7th, 2014

Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build more business, it probably is. Just as you try to figure out how to make yourself more attractive for finding a life partner – and […]

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Get More People Involved in Your Blog

July 2nd, 2014

Are you an electronic recluse or part of an online community? Being part of a community gives your content a new twist, helps your SEO page ranking and shows the breadth of resources you bring to your customers and clients. You can improve your SEO page ranking and more by having guest bloggers, being a […]

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Has Your Website Kept Up with Your Business?

June 24th, 2014

Think for a moment how your business has changed over the past year or 3. Do you offer more products and services? Have you expanded to new markets or locations? Are your customers using your products differently or more innovatively? Has your business climate or marketplace changed? Is your old creative website design experiencing a decrease in website traffic and/or business?

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Are You Playing ‘Hide’ Instead of ‘Seek’ with Google Page Ranking?

June 18th, 2014

Everyone wants to be found first on a Google search, but it sometimes seems like the search engine leader tries to hide you when you want prospects to find you. In reality, Google’s ever-changing criteria for higher organic search rankings are a good thing. They force you to update your message and creative website content […]

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Creative Web Design as a Customer Magnet – How NicheLabs Strengthened the Attraction

June 12th, 2014

A really strong website appearance clamps visitors to your site, tightening the “stickiness” that helps your SEO and increases your likelihood of getting more business. That holds true for any small business, and it’s really critical if you’re targeting clientele that are not local.

That was the challenge Laurie Schemenaur faced when she opened Safe N Sound Home Watch and Personal Concierge on Florida’s west coast. She needed to attract and hold out-of-state owners of high-value second-homes. She needed a website that would give them peace of mind and remind them of her full service offerings.

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Are Social Media Mistakes Holding Back Your Sales & Marketing?

June 5th, 2014

Do you feel like your business isn’t meeting your goals for social media marketing? Perhaps you’re overlooking a few things that could boost your viral opportunities and overall exposure. That’s the point of a recent post by Heather Smith on PR Daily.

“Social media (participation) is the most popular online activity, so it makes perfect sense for businesses to want to tap into social media marketing to increase sales,” she writes. Simply opening an account or sending out some posts or tweets is not enough to make social media platforms a viable and profitable part of your marketing strategy. By avoiding some missteps, businesses have the ability to increase their return on investment (ROI) for social media marketing and create more awareness and leads from social media accounts.”

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Time-Saving Way to Add Dimension to Your Digital Marketing – Curating Content

May 27th, 2014

If you read industry news and trends online to stay up to date on happenings in your market, you have a headstart on helping your customers. By identifying articles or content of value to them, you become a curator of content.

Adding a comment about these articles and content is one way to let your customers know you pay attention to their needs and remind them of your expertise.

Curating content also adds breadth and depth to your website when you post your comments on your blog, and it can even perk up the SEO robots if you work in your keywords and use the right category designations and tags.

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