Why Grow Your Email List?
By: Todd Withrow | March 18th, 2014
As much as we love social media – and as great as they are for engaging customers and prospects to build trust – email remains a highly effective tool for targeted messages to get a response for a specific reason. Isn’t that what it’s all about?
Generating a response only requires that you be relevant to customers and clients. This is the key to growing your list.
A blog post originally posted on Advertising Week Social Explorer provides a lot of really good tips for growing your email list. They should stimulate a lot of good, strategic thinking about whom your target is and the best ways to tie your product or service to your website and marketing tactics such as email and social media.Read More
Build Trust in You and Your Business Through Communities
By: Todd Withrow | March 13th, 2014
Back in the old days of marketing – the 2000s – businesses pushed out a lot of messages to customers, clients and prospects. That approach doesn’t work as well anymore.
While you still need to push out information to introduce yourself and feed the marketplace as well as the search engines, it’s the conversations in the communities of your customers and clients that help people trust in your business. The community dynamic is something you need to understand and embrace as part of your Continuous Improvement Process.
Technology has always played a major role in how businesses communicate, starting with newspapers and magazines.Read More
It’s All About Them, Right?
By: Todd Withrow | March 4th, 2014
We’re all proud of our products and services, which we work so hard to develop and market to grow our businesses in the true spirit of entrepreneurialism. But sometimes, we get so wrapped up in what we offer that we lose sight of one key fact: The product or service has to work for the buyer. And here are some tips to help you connect to your prospects and customers.
To get your customers interested in what you’re selling, make sure your sales message about them. The question they want answered is: Will this solve my problem? How will it benefit me?Read More
When to Send That Email (or Not)
By: Todd Withrow | February 26th, 2014
“It was the best of times, it was the worst of times…” is the first part of the famous opening sentence to Charles Dickens’ classic novel, A Tale of Two Cities. It’s also the start of an answer to classic discussion about determining the best time to send an email blast or newsletter for your email marketing campaign.
Email can be a powerful tool for reaching customers and prospects, and it’s still one of the primary ways for us to communicate even in an age with so many social media channels. You always improve your odds for success by sending that email – whether to a single person, a tightly targeted group or a huge mailing list – on the best day at the best time for that target to be receptive.Read More
The Need to Change
By: Todd Withrow | February 21st, 2014
If one thing hasn’t changed in the last 10 years, it’s that you constantly need to innovate and change to compete.
Lew Platt, the former CEO of Hewlett Packard, said in a speech 10 years ago: “You must anticipate that whatever made you successful in the past won’t in the future.” He made the statement in a speech that Industry Week characterized as “a bit of sage advice for guiding an organization in a time of rapid and turbulent change.”
If you go back and read the article, well, you’ll find that 10 years later, much remains unchanged about innovation, entrepreneurialism and change.Read More
Search and Ye Shall Find (a “must see” video)
By: Todd Withrow | February 17th, 2014
We’re well into a new year, but along with credit card bills, we have another leftover from the holidays – with a good marking message for small businesses.
Google recently shared an ad promoting its organic search capabilities that warms even the hardest of hearts. While we have all been entertained by comical ads through the years, the ones that stick with us often have a deeper meaning. Yes, online search is very, very powerful.Read More
Word-of-Mouth Speaks Volumes
By: Todd Withrow | January 28th, 2014
Word-of-Mouth Marketing has established itself as one of the most effective and cost-efficient ways for small businesses to get out the word about their products and services. In today’s highly connected world, a good word-of-mouth strategy combines a number of techniques that are all designed to develop pathways that lead back to you.
Back when the Internet was coming into its own, word-of-mouth marketing was mostly a function of networking groups, some of which functioned – and still do – as lead-generation groups.Read More
When You Can’t Hire High-priced Marketing Experts, Fractional CMOs Provide Wholesale Value
By: Todd Withrow | December 19th, 2013
As the marketplace and your customers become increasingly sophisticated, outsourced CMOs offer small- and medium-sized companies both high-level marketing counsel and the resources to execute marketing plans without paying six-figure salaries.
In what other ways can a fractional CMO bring value to your company? As objective, third-party advisors, fractional CMOs provide…Read More
How Can You Be a Better Advocate for Your Clients?
By: Todd Withrow | December 10th, 2013
Further to our post last week about the importance of collecting insights from customers and prospects to find out what you are doing well and what you can improve upon, this week, we are exploring ways you can show appreciation for your advocates.
Inspired by Wendi Alpine’s recent post on client advocacy, we pose the following questions and ask you to reflect upon how they apply to your business.Read More
How Do You Know if You Need to Restore Your Pluck?
By: Todd Withrow | December 6th, 2013
If you are full, well-rested and financially strained, you survived yet another Thanksgiving holiday. As we begin December and look ahead to January, we shift our focus to 2014 planning.
Last week, Keith Finger, a B2B marketer and NicheLabs partner, shared his thoughts with us, which we would like to share with you. In his post, Keith highlighted the importance of tapping customers and prospects to for valuable insights into both what we are doing well and what elements of our marketing approaches need tweaking.
How do you obtain reliable, external input? NicheLabs welcomes you to share your thoughts on this topic one-on-one, as well.Read More