insights

Why Should You Use Email Marketing?

By: | November 26th, 2013

Email marketing enables you to not only stay connected with your existing clients, but to reach new clients, as well. When you are relevant, topical, unique and innovative, you are rewarded with email subscribers who are motivated to share great information, deals, and savings with friends, family members and coworkers. The best incentive for having email subscribers that share your information is that they validate what you say.

While email marketing enables you to quickly, effectively and affordably reach your audiences, successful email marketing campaigns enable you to…

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At What Point Will Your Current Website Be Outdated?

By: | November 15th, 2013

Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.

Where should you begin?

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Security Provider Verifies NicheLabs’ Digital Marketing Expertise

By: | November 5th, 2013

When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]

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NicheLabs Helps Bring New Brand to Life

By: | October 28th, 2013

A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.

TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.

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Buyers (and Sellers) Beware: Consumer Reviews Are Often Contrived

By: | October 23rd, 2013

Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.

In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.

As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?

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Appealing to Consumers’ Senses Brings Website Visitors on Site

By: | October 9th, 2013

First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.

Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.

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How Much Can I Charge for Online Advertising?

By: | September 27th, 2013

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

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White Paper: Financial Benefits of Going Digital

By: | September 12th, 2013

Electronic Health Record (EHR) systems yield significant returns for providers, and costs associated with creating an EHR-compliant website or integrating EHR access into an existing website are minimal. Online design, development and marketing experts, NicheLabs creates both seamless EHR integration and lasting patient impressions online.

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Be Afraid. Be Very Afraid.

By: | September 4th, 2013

“Cyber attacks cost small and medium-size businesses an average of $188,242, and almost two-thirds of victimized companies are forced out of business within six months of being attacked.”

If you are thinking, “That won’t happen to my business,” keep reading.

Small businesses are more susceptible to cyber attacks than larger organizations. Hackers take advantage of the fact that small businesses usually have less human and financial resources to dedicate to online security. If you think hacking will only happen to “them,” think again.

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NicheLabs Leads WordPress Development for Medical Practice

By: | August 28th, 2013

U.S. healthcare is changing rapidly, and medical providers are compelled to evaluate their online readiness for the nationwide shift to digital medical information. A seasoned medical provider for more than 35 years, Northwest Georgia Medical Clinic (NWGA) recently hired NicheLabs to convert its current website to a WordPress content management system (CMS). By implementing a WordPress CMS, NWGA will have full ownership and control of its website and will be able to make efficient, effective and frequent updates.

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In addition to redeveloping its current website, NicheLabs will also develop a secure, password-protected section of NWGA’s website. The medical provider’s goals in developing this secure area are two-fold.

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