insights

What Small to Midsize Businesses Can Learn from Large Enterprises About Being a Top SEO Company

By: | June 23rd, 2015

To be a top SEO company (i.e. to rank high with Google) doesn’t necessarily mean you have the most money or the most people. Instead, it means you know the rules and you play to your strengths, much as you do with the rules of the Federal tax code. Knowing you can’t afford to have […]

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Use a Top SEO Agency or Do It Yourself for Search Engine Marketing

By: | June 18th, 2015

Like it or not, marketing your business involves online marketing. If you are B2C (business-to-consumer), this is obvious. If you are B2B (business-to-business) or B2G (business-to-government), your networking and trade show efforts are still impacted by your online presence. And that’s where Google Search Engine Marketing is required. Yes, required; not an option. The question […]

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Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

By: | May 19th, 2015

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

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5 Necessary Elements of a Great Website

By: | May 18th, 2015

There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]

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‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases

By: | April 30th, 2015

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

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Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing

By: | April 21st, 2015

Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]

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After Apr 21, Things Will Be Different

By: | April 9th, 2015

Are You and Your SEO Specialists Prepared for Google Page Ranking Change? If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will […]

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Below the Fold Has Disappeared

By: | March 25th, 2015

With a quarter of the year passing by, if you haven’t thought about changing the design of your website to roll with the trends, now may be a good time to start! What’s old is new and what was new is old. Traveling back in time, about ten years ago, websites were in the business […]

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The Launch of the NEW NicheLabs Website

By: | March 25th, 2015

Our new face is here! We took the latest trends in design concepts and turned them into a reality. The website now captures the look and spirit of our brand, and integrates our core company values and commitment to delivering the best products and services to our clients throughout the site. The website is also […]

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NicheLabs is hiring a Digital Account Director!

By: | February 12th, 2015

In case you didn’t already know, NicheLabs is a fast growing interactive digital marketing agency located in Atlanta, GA and Naples, FL. We’re looking to hire a full-time Digital Account Director in the Atlanta area.   Digital Account Director Summary We’re looking for a Digital Account Director who can work with retainer clients to traffic […]

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