Gregory Roberts

Gregory Roberts

Taking Blacktie Creative to the Next Level

NicheLabs is excited to announce that Greg Roberts is bringing his marketing experience to NicheLabs clients. His ability to understand his client’s vision and then turn that vision into a story is what makes him stand apart.

A story?

The volume of email, display advertising and product placement bombard people. The bombardment is so overwhelming that the satellite TV providers, followed by cable TV providers, created and distributed at great expense DVRs that enable people to skip ads. And the government regulates how email and telemarketers can contact you. This is all to say that traditional advertising — let me tell you about me — is diminishing in effectiveness.

What’s replaced a list of product features and product benefits are stories. Telling stories is what people are listening to. Isn’t that what you listen to at the office or at a party?

Greg will be a great asset to NicheLabs’ clients because he’s spent the last 10 years helping clients build their brands with the past 5 years focused on developing and maintaining an online presence for clients. Greg specializes in marketing strategies, content creation, and social media strategy. Just as the internet and marketing have evolved in the past decade, so has Greg’s solutions for best reaching consumers. His ability to understand his client’s vision and then turn that vision into a story is what makes him stand apart.

Greg has a relentless work ethic, and gets the job done no matter the number of hurdles or obstacles he has to overcome. Greg brings a lot of industry knowledge and experience to the table and is always ahead of the curve when it comes to new marketing strategies and tools.

We invite you to schedule time to talk with Greg or your account director about how you can benefit from our digital marketing solutions.

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