Where will we post your social media content?
We’ll create content for Facebook, Twitter and LinkedIn. The content will vary slightly based on the platform. For example, certain posts that work well on Facebook do not work well on Twitter, and vice versa. We take the guesswork out of things for you so that you’ll always have appropriate content for all of the various platforms.
What kind of content will we include in your social media posts?
These posts will be on a variety of topics related to your business. It could be as simple as an inspirational quote or image, or could be something meatier, like a poll, an opinion, a useful piece of educational insight, a link to a video of interest and so on.
These posts will build brand awareness; trust in your business; and engagement of your target audience that encourages them to repeatedly visit your Facebook page and respond to, share and “like” your posts. Therefore, these posts will steer away from being too “salesy” or self-promotional. You want your audience to view you as a trusted expert, so it’s more about letting your “actions” — aka posts — speak for you as opposed to you coming at them with a “Hey, look at me! Like me!” kind of tone.
In order to have the most compelling, robust presence, it’s important to understand that there are two types of content:
This is the daily, value-based, non-promotional content that draws people in and distinguishes you as the go-to expert. This is the heavy lifting — curating content, creating content, organizing the daily flow of the content, etc., such that your social presence has a high-quality and consistent backdrop of content.
This is the personal content that you pepper in from time to time. It may be a photo of employees at the office, a photo of a happy customer, a personal note, an announcement, a company promotion or an event. Only you can create these posts. However, they should be easy and occasional. You can post these yourself or send them to our team for inclusion with the rest of the content.
The combination of the daily value-based, non-promotional material along with the personalized periodic content provides a very engaging, robust social presence.
Information Needed to Create your Social Media Posts and Offer