We’ve Got Your Back for Website Security

By: | September 30th, 2016

From Target to today’s election campaigns, internet security is in the news on a daily basis. While there are plenty of things each of us can do to protect our identities and data as individuals and businesses, we use software from the industry’s top providers to protect the security of the websites we host. This […]

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Google Opens Door for More Reviews

By: | September 20th, 2016

Some good news from Google means you have to be good. The search engine giant has introduced Reviews from the web to local Knowledge Panels to go with its best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in […]

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Building a Winner on the Web

By: | September 7th, 2016

While the Atlanta Braves work to build a winning team for their new SunTrust Park, NicheLabs built a winner of the website for the new stadium’s commercial development opportunities. The Braves and their new ballpark are the anchor for a huge mixed-use real estate development project, known as Battery Atlanta, that will include shops and […]

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Designing the Defining Website

By: | August 26th, 2016

When Atlanta-based Public Health Practice, LLC (PHP) wanted to create a new website, one of its goals was to become the world’s leading repository for published articles and presentations on public health. More than merely housing the information, PHP wanted to make it shareable all over the world to promote better public health and the […]

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Public Relations Broadens ChlorKing’s Exposure

By: | August 22nd, 2016

ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and water parks. Their program regularly […]

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SEO Program Triples Keywords and Page Visits for Urology of Greater Atlanta

By: | August 15th, 2016

In the highly competitive fields of specialty medicine, Urology of Greater Atlanta was hiding in plain sight. The practice with seven locations in metro Atlanta wasn’t generating enough website traffic through the Google searches that are common. Optimizing their website has put them clearly in the sights of potential patients, who typically base their searches […]

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‘AMP’ Up Mobile Searches

By: | August 5th, 2016

Mobile SEO has never been more important. If somebody needs to find your website – even if they know who you are and enter your company’s or website’s name into a search – they demand an instant result. This is especially true if someone needs the information instantly, such as to find your business or […]

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Content vs Context in Business, Marketing and SEO

By: | May 31st, 2016

As we welcomed another new client to the NicheLabs family recently, the program kickoff call showed the great insight that our client has.  While the partners of the company asked us about best practices for website design and website development, our conversation turned to attracting more visitors to the website, be it through SEO best […]

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Browser Selection Gives Insight to Top Marketing and SEO Programs

By: | May 17th, 2016

Are you part of the mass migration of browser users from Microsoft’s Internet Explorer to Google’s Chrome?   This is not a matter of being a PC vs Apple user, and not about using desktop vs mobile device display.  Instead, the recent report that Google’s Chrome browser is now the most used browser provides another example […]

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Influencers are a Bonus for Reflecting that Goes Beyond SEO Programs

By: | May 10th, 2016

Can you dare pause from your daily work to reflect?  You know, hands off the keyboard, put down the phone or tablet.  When was the last time you did this for more than 60 minutes?  Whether it is thinking about sales, lead gen, employee issues or SEO, this is not a story about marketing or […]

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