insights

Content vs Context in Business, Marketing and SEO

By: | May 31st, 2016

As we welcomed another new client to the NicheLabs family recently, the program kickoff call showed the great insight that our client has.  While the partners of the company asked us about best practices for website design and website development, our conversation turned to attracting more visitors to the website, be it through SEO best […]

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Browser Selection Gives Insight to Top Marketing and SEO Programs

By: | May 17th, 2016

Are you part of the mass migration of browser users from Microsoft’s Internet Explorer to Google’s Chrome?   This is not a matter of being a PC vs Apple user, and not about using desktop vs mobile device display.  Instead, the recent report that Google’s Chrome browser is now the most used browser provides another example […]

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Influencers are a Bonus for Reflecting that Goes Beyond SEO Programs

By: | May 10th, 2016

Can you dare pause from your daily work to reflect?  You know, hands off the keyboard, put down the phone or tablet.  When was the last time you did this for more than 60 minutes?  Whether it is thinking about sales, lead gen, employee issues or SEO, this is not a story about marketing or […]

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After You Capture a Big Customer, You Have to Keep ‘Em. Planning Before You Start an SEO program

By: | April 25th, 2016

Remember how much time and effort you spent attracting your biggest customer?  And how much time and effort you spent nurturing the relationship and providing service?  Then imagine how you’d feel if they didn’t renew their contract or otherwise return to use your service. That was the topic of discussion of a Technology Association of […]

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Encrypting Your Website Just Got Easier and Cheaper – and it Helps Your SEO Ranking

By: | April 16th, 2016

Have you noticed that website addresses (URLs) increasingly start with HTTPS instead of HTTP?  Or are you like most people who don’t notice (and don’t care) about this unless you are entering financial information to purchase something.  The “s” at the end of “http” in the address indicates an encrypted and secure website.  The benefit […]

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Where’s 5% of Your Revenue Going?

By: | April 7th, 2016

Do you have a business colleague who is worried about gaining more customers?  Most of us can relate; no matter how good last month, last quarter or last year was, savvy business leaders recall the advice, “what made you successful in the past won’t in the future.”  (Lew Platt, former CEO of HP). It’s common […]

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Making a Prediction is Easy. Making it Believable is Hard, Especially for an SEO Program

By: | March 30th, 2016

If you heard Kevin Ashton who just spoke at the TAG GA Technology Summit, you know you could apply this comment to weather forecasting as well as an SEO campaign or sales forecasting.   About the only time you can be confident in a prediction without knowing how believable it is, is if the prediction is […]

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Content is King. Engagement is Queen. Top SEO Agencies Know Both.

By: | March 15th, 2016

So you don’t want to be beholden to Google to gain more customers, clients or patients.  You have a good product, good pricing, and testimonials from some friendlies.  Why can’t you keep it simple; “keep it 100”?  Heck, there is military strategy that relies on going around the flank instead of head-on with your competition […]

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The Type of R&D That Small Businesses Can Really Use

By: | March 8th, 2016

If you are looking to grow your business to find more clients, customers or patients without spending a fortune, then the tactic that my friend Steve Clements of The Medical Practice Resource Group uses is something you should consider.  It applies to many parts of your business, including SEO. It’s the other R&D, not research […]

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Google Moved My Cheese

By: | February 22nd, 2016

Are you the person who doesn’t see the value or need for SEO programs or an SEO agency or paid search such as Google AdWords or Facebook?  Given how much the rules change, you might be the sane person in this conversation.    Or are you the person who knows that the number of searches online […]

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