insights

Curating Content Keeps You Engaged

By: | February 27th, 2017

Curating quality content is one of the most effective ways to keep your customers and clients engaged and add value to your relationship. And the best part is that it doesn’t need to take a lot time to show them you know and care about their needs. Most content curators – businesses or bloggers – […]

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Updated Website Meets Dynamic New Needs

By: | February 20th, 2017

  Because the world of human resources always changing, it made perfect sense for Excel Pay to update a four-year-old website and give it the capability to help clients meet their dynamic needs. By turning to NicheLabs to update a website we originally created for them, they used our knowledge of their business and the […]

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Optimize Your Images for SEO

By: | February 13th, 2017

When we set up websites for clients, we can also set up everything needed for SEO (search engine optimization). But as you add content, you can add SEO value by optimizing all pictures or other images that you put on your website. It’s not a difficult thing to do. Image Quality Getting the right image […]

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KISS of Success

By: | February 6th, 2017

Keep it simple, sweetheart, (KISS) is a rule of thumb that reminds you to get to the heart of the matter. It also helps you succeed faster. NicheLabs applied the KISS approach to a new website and search engine marketing strategy for The Platt Law Firm, a family law practice in Roswell, GA, and focused […]

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King Abdullah Fellowship Program Turns to NicheLabs for Mission Support

By: | January 26th, 2017

The Kingdom of Saudi Arabia (KSA) has made significant efforts to strengthen its healthcare infrastructure to combat chronic and infectious diseases through the King Abdullah Fellowship Program (KAFP) at the Rollins School of Public Health. But when KAFP needed to strengthen their website to strengthen their public health capacity in Saudi Arabia, they turned to […]

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Full-Service Gives Your Business Added Dimension

By: | January 26th, 2017

NicheLabs is an established digital marketing firm, and we believe that strong websites and SEO campaigns will play an even greater role in any business’ ability to inform customers about their offerings and conduct business transactions. Still, you need to have more tools in your marketing toolbox, and we’re pulling out a few more for […]

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The Google Factor(s) – Part 3

By: | January 26th, 2017

Before his 1941 title boxing match with Billy Conn, the legendary World Heavyweight Champion, Joe Louis – an overwhelming favorite for that fight – said of his opponent’s strategy: “He can run, but he can’t hide.” Louis dominated the boxing ring from 1936 to 1948 in much the same way Google dominates the search engine […]

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Conversations Create Compelling Content

By: | January 26th, 2017

What gets your interest? Great stories. How do you find them? By having conversations with your clients and customers. Think about it. What stands out for you when you read or view – or even hear – a story? It doesn’t matter if it’s online or on paper, on a website or TV or even […]

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Season’s Greetings and New Energy for New Year

By: | December 29th, 2016

We hope you are enjoying a happy and meaningful holiday season with family and friends – and recharging your batteries for the start of 2017. Our common uniting factor worldwide, no matter what religious holidays we celebrate, is that we spend time enjoying the company of family friends – especially when we can travel to […]

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The Google Factor(s) – Part 2

By: | December 19th, 2016

Google’s dominance of SEO can’t be understated. Rather than being the elephant in the room, Google is more like a herd of elephants in the room when we discuss the search giant. What kind of effect does Google have? Well, just for a figurative perspective, the average African elephant can stand as tall as 13 […]

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