insights

Search Talk

By: | August 24th, 2017

The Three Musketeers of voice commands, Siri, Alexa, and Cortana, and all of their friends, are having an effect on your search engine optimization (SEO). People tend to be more conversational with voice searches, and that’s changing the way search engines are handling queries. Voice searches are catching on for a number of reasons. It’s […]

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Look Within: Internal Page Links Help Site Visitors – and Search Engines

By: | August 14th, 2017

Sometimes, your best SEO booster might be an internal link on your website. In a nutshell, Google depends on content for its searches, and if you can post quality content that contains links to your pages, the search bots will be all over it, and you’ll deliver pages that help influence the decision to do […]

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Grab Your ‘Bots & Balls’

By: | August 4th, 2017

It’s time to grab your “bots & balls” if you want to get into the game – and we’re not talking about baseballs and bats. We’re talking search engine robots and human eyeballs, which you need to attract to be a player in your business. While human eyeballs like a compelling story, both are attracted […]

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Cherry Systems: Responsive Site Gets Response

By: | July 24th, 2017

It wasn’t enough that Cherry Systems, specialists in recovering data from hard drives and other media devices, needed to freshen their look, their copy, and their SEO program. Nor was it enough that they needed to reflect to their clients and prospects that they work with 12 types of devices instead of the three listed […]

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I Filled My Job…Through Google

By: | July 10th, 2017

Got a job to fill at your company? Want your search to be tightly focused? Want to be part of an ongoing development project? If you answered “yes” to any of those questions, posting on Google for Jobs might be the place to start. NicheLabs is happy to let you know we can help you […]

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Responding to Reviews Builds Relationships

By: | June 19th, 2017

Do you automatically turn to customer reviews when you research anything? Do provider responses have a major impact on your decision? Do you think your customers are any different from you? If you and your customers are like me, you look at the range of opinions that reviewers express and look for anything that might […]

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New Office, New Website, New Vibe

By: | June 5th, 2017

When Laurie Vickery decided to move her law firm, The Vickery Law Firm, into a new office, she decided it was time for a new website, too. With a new look, physically and virtually, she added an SEO program, with new keywords and more substantive pages, to create a new, more vibrant online presence with […]

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Protecting Your Website

By: | May 22nd, 2017

Do you worry about the security of your website – and of every website you visit? You should. We do – and we take a number of steps to protect your website beginning with its development and continuing through its hosting. Those are things we can control to help you and your customers and clients […]

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Function Rules Website Design & Build

By: | May 15th, 2017

When an agency associated with healthcare training in Saudi Arabia came to NicheLabs last this year to design and build a website, the project required a broad of view of the relationship between function and design. The English-language site would be used by an international community linguistically tied together by the use of English as […]

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Customer Testimonials to Reinforce Your Message

By: | May 8th, 2017

Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil down to a personal example […]

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