insights

What is Bounce Rate?

By: | August 12th, 2018

At NicheLabs, we recognize that our clients are not typically coders, developers, or web-marketing experts. So, why would we expect them to decipher the list of jargon needed to measure the results of our marketing efforts? One of the most important pieces of information that we relay to each of our Search Engine Optimization clients […]

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Google Home Updated Guidelines; Enhance Your Recipes With Voice Commands

By: | August 2nd, 2018

  Google freed home chefs from using their sticky fingers to double-check how many tablespoons of butter that recipe called for (AGAIN) when they launched Google Home last year. Saving our mobile devices from smudges of all flavors, Google Home is a brand of smart speakers that allows users to speak voice commands and provides […]

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New Mouth-Watering Website Makes Ordering as Smooth as Mama’s Red Velvet; A Small Business Revamped

By: | July 19th, 2018

Whether you consider yourself a walking sweet-tooth or not, lay eyes on the “fresh goodness” baked by Red Velvet Mama, and you will be INSPIRED…because “Life is Too Sweet!” This doctor turned baker is an expert in comfort whether in the form of flour, sugar, and butter, or sweet words of advice. Doctor Teresa Horne, […]

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Seasoned Professionals Like Their New Restaurant Websites Well-done; A Client Relationship Aged to Perfection

By: | July 12th, 2018

  The Newest Addition to The Aielli Group The Aielli Group is the blood, sweat, and tears of Venetian Chef, Fabrizio Aielli, and his wife, Ingrid. 20 years of success in professional restaurant management, both domestic and abroad, has earned their restaurants countless awards such as Esquire Magazine’s “Best New Restaurant”, and Wine Spectator’s Award […]

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Invite Your Customer Inside; The Benefits of Virtual Tours

By: | June 28th, 2018

We are all busy people these days; it’s a rarity for a customer to scout out a product or service by simply having a look around town. Besides word-of-mouth, how do we find the best pizza in town, someone to fix our broken smart-phone screen, or a marketing firm to get our businesses seen on […]

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NicheLabs Helps GMS Non-Profit Support Employees-In-Need with a Fundraising Website

By: | June 26th, 2018

Gypsum Supply & Management, Inc., a national building supply giant, has called upon NicheLabs to build a website for their new non-profit charitable organization, The GMS Family Fund. GMS prides itself on two critical qualities that all employees must possess; caring and pride. With the understanding that these values are vital to GMS company culture, […]

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Don’t Get Put on the SHAME LIST! ; Contribute to a Safer Web by Installing an SSL Today

By: | May 18th, 2018

Google is about to give us all a final push to defend our sensitive information starting this July (2018) with the release of Chrome 68, a new version of their free internet browser. The new version will mark all HTTP sites as “Not Secure,” according to a blog post published by Emily Schechter, Chrome security […]

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NicheLabs to Transform Non-Profit Community Center Website to Better Serve and Unite Its Members

By: | May 3rd, 2018

The Branches Club,  a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact with their site. The Branches.org […]

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To App or Not To App? There’s an Answer for You

By: | September 4th, 2017

By Todd Withrow Being online is a given for any company, from a mom-and-pop shop to a Fortune 50 corporation, and Google rewards each one of them, regardless of size, by checking for their ability to be found by mobile phones and devices. If you have a responsive website – one that’s developed to work […]

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Search Talk

By: | August 24th, 2017

The Three Musketeers of voice commands, Siri, Alexa, and Cortana, and all of their friends, are having an effect on your search engine optimization (SEO). People tend to be more conversational with voice searches, and that’s changing the way search engines are handling queries. Voice searches are catching on for a number of reasons. It’s […]

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