insights

After You Capture a Big Customer, You Have to Keep ‘Em. Planning Before You Start an SEO program

By: | April 25th, 2016

Remember how much time and effort you spent attracting your biggest customer?  And how much time and effort you spent nurturing the relationship and providing service?  Then imagine how you’d feel if they didn’t renew their contract or otherwise return to use your service. That was the topic of discussion of a Technology Association of […]

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Encrypting Your Website Just Got Easier and Cheaper – and it Helps Your SEO Ranking

By: | April 16th, 2016

Have you noticed that website addresses (URLs) increasingly start with HTTPS instead of HTTP?  Or are you like most people who don’t notice (and don’t care) about this unless you are entering financial information to purchase something.  The “s” at the end of “http” in the address indicates an encrypted and secure website.  The benefit […]

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Where’s 5% of Your Revenue Going?

By: | April 7th, 2016

Do you have a business colleague who is worried about gaining more customers?  Most of us can relate; no matter how good last month, last quarter or last year was, savvy business leaders recall the advice, “what made you successful in the past won’t in the future.”  (Lew Platt, former CEO of HP). It’s common […]

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Making a Prediction is Easy. Making it Believable is Hard, Especially for an SEO Program

By: | March 30th, 2016

If you heard Kevin Ashton who just spoke at the TAG GA Technology Summit, you know you could apply this comment to weather forecasting as well as an SEO campaign or sales forecasting.   About the only time you can be confident in a prediction without knowing how believable it is, is if the prediction is […]

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Content is King. Engagement is Queen. Top SEO Agencies Know Both.

By: | March 15th, 2016

So you don’t want to be beholden to Google to gain more customers, clients or patients.  You have a good product, good pricing, and testimonials from some friendlies.  Why can’t you keep it simple; “keep it 100”?  Heck, there is military strategy that relies on going around the flank instead of head-on with your competition […]

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The Type of R&D That Small Businesses Can Really Use

By: | March 8th, 2016

If you are looking to grow your business to find more clients, customers or patients without spending a fortune, then the tactic that my friend Steve Clements of The Medical Practice Resource Group uses is something you should consider.  It applies to many parts of your business, including SEO. It’s the other R&D, not research […]

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Google Moved My Cheese

By: | February 22nd, 2016

Are you the person who doesn’t see the value or need for SEO programs or an SEO agency or paid search such as Google AdWords or Facebook?  Given how much the rules change, you might be the sane person in this conversation.    Or are you the person who knows that the number of searches online […]

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It Seemed Like a Good Idea at the Time – Make Top SEO Agency Programs Accountable

By: | February 16th, 2016

You thought that an SEO campaign or a paid Search campaign like Google AdWords or Facebook was a good idea?   You had business colleagues tell you it was working for them?  You read something on one of your industry blogs or newsletters that an SEO campaign has become a necessity while traditional media effectiveness erodes? […]

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Stop Being Distracted — This Will Help You as Much as Your Top SEO Marketing Program

By: | February 9th, 2016

If our prior post’s 5 tips for controlling distractions from the phone, email and text messages wasn’t enough, here are 5 additional tips that will make you and your SEO campaign score, your Google AdWords campaign click, and your social media program engage, from our friends at LifeHack. Getting new customers, clients or patients is […]

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Distracted? 10 Tips for Getting Focused and Helping Your SEO Marketing Plan

By: | January 27th, 2016

Chances are that you are among the group of people who have a vision and a plan.  And chances are that you are among the group of people whose plan regularly gets interrupted or trashed because of…well…people, processes and technology that impact your job. Whether we are doing an SEO campaign, testing a new Google […]

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