insights

Designing the Defining Website

By: | August 26th, 2016

When Atlanta-based Public Health Practice, LLC (PHP) wanted to create a new website, one of its goals was to become the world’s leading repository for published articles and presentations on public health. More than merely housing the information, PHP wanted to make it shareable all over the world to promote better public health and the […]

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Public Relations Broadens ChlorKing’s Exposure

By: | August 22nd, 2016

ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and water parks. Their program regularly […]

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SEO Program Triples Keywords and Page Visits for Urology of Greater Atlanta

By: | August 15th, 2016

In the highly competitive fields of specialty medicine, Urology of Greater Atlanta was hiding in plain sight. The practice with seven locations in metro Atlanta wasn’t generating enough website traffic through the Google searches that are common. Optimizing their website has put them clearly in the sights of potential patients, who typically base their searches […]

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‘AMP’ Up Mobile Searches

By: | August 5th, 2016

Mobile SEO has never been more important. If somebody needs to find your website – even if they know who you are and enter your company’s or website’s name into a search – they demand an instant result. This is especially true if someone needs the information instantly, such as to find your business or […]

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Content vs Context in Business, Marketing and SEO

By: | May 31st, 2016

As we welcomed another new client to the NicheLabs family recently, the program kickoff call showed the great insight that our client has.  While the partners of the company asked us about best practices for website design and website development, our conversation turned to attracting more visitors to the website, be it through SEO best […]

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Browser Selection Gives Insight to Top Marketing and SEO Programs

By: | May 17th, 2016

Are you part of the mass migration of browser users from Microsoft’s Internet Explorer to Google’s Chrome?   This is not a matter of being a PC vs Apple user, and not about using desktop vs mobile device display.  Instead, the recent report that Google’s Chrome browser is now the most used browser provides another example […]

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Influencers are a Bonus for Reflecting that Goes Beyond SEO Programs

By: | May 10th, 2016

Can you dare pause from your daily work to reflect?  You know, hands off the keyboard, put down the phone or tablet.  When was the last time you did this for more than 60 minutes?  Whether it is thinking about sales, lead gen, employee issues or SEO, this is not a story about marketing or […]

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After You Capture a Big Customer, You Have to Keep ‘Em. Planning Before You Start an SEO program

By: | April 25th, 2016

Remember how much time and effort you spent attracting your biggest customer?  And how much time and effort you spent nurturing the relationship and providing service?  Then imagine how you’d feel if they didn’t renew their contract or otherwise return to use your service. That was the topic of discussion of a Technology Association of […]

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Encrypting Your Website Just Got Easier and Cheaper – and it Helps Your SEO Ranking

By: | April 16th, 2016

Have you noticed that website addresses (URLs) increasingly start with HTTPS instead of HTTP?  Or are you like most people who don’t notice (and don’t care) about this unless you are entering financial information to purchase something.  The “s” at the end of “http” in the address indicates an encrypted and secure website.  The benefit […]

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Where’s 5% of Your Revenue Going?

By: | April 7th, 2016

Do you have a business colleague who is worried about gaining more customers?  Most of us can relate; no matter how good last month, last quarter or last year was, savvy business leaders recall the advice, “what made you successful in the past won’t in the future.”  (Lew Platt, former CEO of HP). It’s common […]

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