insights

Distracted? 10 Tips for Getting Focused and Helping Your SEO Marketing Plan

By: | January 27th, 2016

Chances are that you are among the group of people who have a vision and a plan.  And chances are that you are among the group of people whose plan regularly gets interrupted or trashed because of…well…people, processes and technology that impact your job. Whether we are doing an SEO campaign, testing a new Google […]

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Broadcast TV’s Unadvertised Concession is Online Search Engine Marketing

By: | January 19th, 2016

Have you talked with a TV sales rep recently?  I just did and it reminded me of talking with a newspaper ad sales rep many years ago — and confirmed that doing SEO and paid search like Google AdWords is the right line of business.  Huh? Imagine a cocktail party when you meet a broadcast […]

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Microsoft End of Support Reminder – Changes You Need to Make for Marketing and SEO

By: | January 11th, 2016

My friend Chris Jann at Medicus reminded me (as he often does about trends in IT Support) that Microsoft is ending support and security updates for Internet Explorer 8, 9 and 10 on Jan 12, 2016.   In the discussion that followed, an important perspective came up:  Why has the announcement of the browser for the […]

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Start with Reflecting on Your Message before focusing on Tactics like SEO or Social Media

By: | December 30th, 2015

While the end of the year is a great time to reflect on your progress and success (or January if  you’re a retailer with big holiday sales), our advice it to focus on the big, big picture before evaluating tactics and logistics of SEO, paid search and other marketing tools. While reading about presenting your […]

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Know Who Your Customers Listen To Before They Buy or Renew

By: | December 22nd, 2015

Our blog earlier this month was a reminder to listen to smart people like Kurt Uhlir.  Influencer Marketing works to spread your message, and it helps your SEO program and Google page ranking.   Your prospective and current customers also listen to smart people.   Your challenge is to understand who your prospective and current customers consider […]

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How to Influence Your Prospective Buyers in 2016

By: | December 10th, 2015

It’s generally considered good business practice to hang around people smarter than yourself. I had such an opportunity to talk with a very progressive marketer, Kurt Uhlir.  What makes his thinking and solution so exciting is that it is based on the age-old understanding that people buy from people — and then put it on […]

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What Your Dentist Can Teach You about Top SEO Programs

By: | November 23rd, 2015

In a recent presentation by my friend Carol Abbott, a successful dental practice manager turned successful business consultant, she asked a room full of dentists not about SEO, but “of the top 10 reasons patients select their dentist, how many of those reasons relate to your dental skills and experience?” When Carol presented survey results […]

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2016: Whatever made you successful in the past won’t in the future, especially top SEO programs

By: | November 16th, 2015

Does that inspire you or worry you?  Whether your run a business or practice, whether you are responsible for operations, sales, marketing or SEO programs, how can you not love then chairman and CEO of HP, Lew Platt’s declaration? Google lives by this, which helps explain why they make over 500 changes annually to “the […]

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Google’s Change Impacts the 3 R’s for Top SEO Agencies and Brands

By: | November 9th, 2015

Many of us know that “If you build it and they will come” just doesn’t happen. You think you don’t need a top SEO agency because your service or product is top notch, is a great value and meets a great need in the market. Your new customers, clients and patients are out there waiting […]

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Google Advises “To Be Uncomfortably Excited” to be Top SEO Agency or Business

By: | October 26th, 2015

SEO is not a hobby.  SEO is not a game.  To succeed at SEO, and with pay-per-click advertising, you need to be uncomfortably excited. That’s what I took away from a Google presentation at the recent 2015 TAG Social Savvy awards.  The speaker was quoting Google founder Larry Page about what it takes to be […]

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