insights

Cherry Systems: Responsive Site Gets Response

By: | July 24th, 2017

It wasn’t enough that Cherry Systems, specialists in recovering data from hard drives and other media devices, needed to freshen their look, their copy, and their SEO program. Nor was it enough that they needed to reflect to their clients and prospects that they work with 12 types of devices instead of the three listed […]

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I Filled My Job…Through Google

By: | July 10th, 2017

Got a job to fill at your company? Want your search to be tightly focused? Want to be part of an ongoing development project? If you answered “yes” to any of those questions, posting on Google for Jobs might be the place to start. NicheLabs is happy to let you know we can help you […]

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Responding to Reviews Builds Relationships

By: | June 19th, 2017

Do you automatically turn to customer reviews when you research anything? Do provider responses have a major impact on your decision? Do you think your customers are any different from you? If you and your customers are like me, you look at the range of opinions that reviewers express and look for anything that might […]

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New Office, New Website, New Vibe

By: | June 5th, 2017

When Laurie Vickery decided to move her law firm, The Vickery Law Firm, into a new office, she decided it was time for a new website, too. With a new look, physically and virtually, she added an SEO program, with new keywords and more substantive pages, to create a new, more vibrant online presence with […]

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Protecting Your Website

By: | May 22nd, 2017

Do you worry about the security of your website – and of every website you visit? You should. We do – and we take a number of steps to protect your website beginning with its development and continuing through its hosting. Those are things we can control to help you and your customers and clients […]

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Function Rules Website Design & Build

By: | May 15th, 2017

When an agency associated with healthcare training in Saudi Arabia came to NicheLabs last this year to design and build a website, the project required a broad of view of the relationship between function and design. The English-language site would be used by an international community linguistically tied together by the use of English as […]

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Customer Testimonials to Reinforce Your Message

By: | May 8th, 2017

Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil down to a personal example […]

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Blogging: Beyond Writing a Post

By: | May 1st, 2017

We encourage clients to blog and post items to their website news pages on a regular basis. You can use blogs and news posts to keep your customers and clients up to date on information that helps them or entertains them and remind them about your products and/or services. Today’s websites and content management systems […]

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Website Redevelopment for Nest Egg Communications Simplifies Info Access for Complex Subjects

By: | April 24th, 2017

Nest Egg Communications has built a business by making molehills out of mountains when it comes to communicating complex issues to companies with ESOPs (employee stock option plans). ESOPs give employees a financial stake in the companies they work for, and companies of all sizes have found great success in the concept. Each employee’s financial […]

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Black Hat SEO Can Send Your Website into a Black Hole

By: | April 17th, 2017

Are you impatient to get to the top of Google rankings super-fast? It sounds so tempting when an SEO huckster promises to get you there faster than you imagined – especially with a money-back guarantee. We’ve seen too many cases where an SEO company has delivered the goods as promised and then left companies holding […]

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