Welcome to NicheLabs, simply your best choice for custom web design, development and marketing solutions. We help our clients stand out in an increasingly crowded marketplace and stay a step ahead of their competition by creating a high quality, high-impact web presence, and applying proven keyword optimization and marketing strategies. With a combined 100 years of experience in custom website development and web marketing, our 9-person NicheLabs team has built and marketed sites for over 500 online businesses in the last 8 years. In fact, our founder has set up websites for more than 10,000 clients in the last 17 years.
Niche Internet Marketing
What's in our name? Everyone knows that competition on the internet is fierce. For virtually any product or service represented online, there are hundreds - if not thousands - of businesses competing for the same prospective clients or customers. Competing in such an environment is challenging enough for large companies with all of the resources available to them, but it's even tougher for small and mid-sized businesses. Most businesses - and especially small and mid-sized businesses - should identify "niches" (subsets) in their market, and differentiate themselves from the competition.
We specialize in identifying niche marketing opportunities for our clients, and creating an attractive and user-friendly custom web presence that improves their site's ranking on the search engines. This results in better qualified traffic reaching your web site. We conduct research to discover three important things: 1) what your prospects are searching for, 2) what kind of search volume there is for what you offer, and 3) how much competition you have.
We then build keyword optimized niche portal websites that attract targeted prospects to your website. Custom niche portal sites are an effective and cost-efficient way to increase your company's visibility on the web, increase the quantity and quality of traffic to your site, and convert more prospects to sales.
Niche marketing is our specialty, but it's not the only thing we do. A quick look around our site demonstrates the wide array of capabilities and services we provide, including custom website development, integration of social networking media, ecommerce functionalities, email marketing, and creative design services. We can also help our clients differentiate themselves online by offering animation, audio and video production, professional photography, and custom graphics work.