A recognized expert in website design, development and marketing, Todd Withrow has advised esteemed automotive, communications, real estate, environmental, healthcare, IT and retail leaders. His expertise in design, search engine optimization, pay-per-click advertising, social media marketing and email marketing enables small-to-mid sized companies to grow their brand awareness, ecommerce sales and operational efficiency.
After years of consulting with clients large and small, Todd saw a need in the market for delivering his foundation in high-level service and expertise to small-to-medium businesses while maintaining reasonable project budgets. From this need, NicheLabs was born.
From his early days as a production artist to his present role as a visionary and leader, Todd has developed and launched more than 10,000 websites since he began his career. Driven by the challenge that the digital space is forever evolving, Todd’s philosophy is that if he pauses to rest on his laurels, he will lose sight of the next big idea.
Todd has always fostered a culture of collaboration, mutual respect and service both with colleagues and clients. His easy-going temperament within the high-speed, high-stress digital world attracts valued employees and clients alike.
As a creative leader with more than ten years of experience in interactive design and development, Al Bazley has led large-scale training solutions and enterprise-level web projects for clients in diverse industries, including IT, entertainment and casual dining. Regardless of clients’ industries, products or services, he can easily navigate website development projects that require unique customer experiences.
Although Al has deep expertise in current Web 2.0 framework development and mobile applications, he is always aware of emerging technologies. NicheLabs’ clients rely upon his command of user experience, design principles and typography to manage their web-based projects.
David Leider has served varied business-to-consumer and business-to-business clients, which enables him to apply cross-industry best practices to his client work at NicheLabs. Having worked with cross industry leaders, including Best Buy, Eli Lilly, Pepsi, Publix, State Farm, Subway, Toyota and Wells Fargo, David’s breadth and depth of knowledge have fuelled his success in sales.
Since transitioning from television sales for two major networks to online sales in 2012, David has enjoyed the challenge of helping companies reach their targeted audiences. Unlike mass media, he is able utilize website traffic and conversions to directly attribute increased sales to online campaigns. Although he excels at strategic direction and account management, David’s genuineness and temperament provide NicheLabs’ clients with confidence.
For the last 12 years, Joy Tyler has excelled in Internet marketing. She is driven by the challenge of working with clients to help them reach their targeted, online customers. Joy utilizes skills in website development, interactive strategy development, search engine optimization, pay-per-click advertising, search engine marketing, mobile marketing, link building and social media marketing to effectively identify market niches, improve visibility and increase traffic.
Her dual experience as both a client and a consultant enables her to bring a balance of objectivity and first-hand knowledge to NicheLabs’ clients. Joy’s agility and her ability to think both strategically and analytically have earned her advancement within companies, as well as recognition from clients she serves.
Since joining the company during the Summer in 2012, Matt Fonseca has quickly become NicheLabs’ “jack-of-all-trades.” In addition to working on client projects, Matt supports the NicheLabs team in the areas of accounting, internal communications, web-based updates and technical support.
Matt has an innate ability to quickly learn and apply new skills. In the late 1990s, during the early days of the World Wide Web, Matt educated himself in the areas of digital trends, IT capabilities, and hardware and software advancements. As a result of continually educating himself and sharing his knowledge with others, Matt brings a wealth of IT knowledge to NicheLabs.
Since joining the NicheLabs team in 2010, Richard Whitner has proven his skills in creating engaging, differentiated and well-optimized websites. His experience includes online and offline designs for company websites, logos and marketing materials. With the goals of engaging users and creating a call-to-action, Richard’s work enables client companies to connect with their customers and compel website visitors to learn more about them.
Clients are drawn to Richard’s visually-appealing and highly-interactive designs. While he is proficient in optimizing website layouts, Richard is admired for his ability to attune website designs with clients’ brand strategies. As a result, clients receive a well-designed, well-optimized website that serves as an extension of and reinforces their brand identity.
Since joining NicheLabs in 2009, Allen Schultz has embedded himself in the company’s framework. As a result of Allen’s rare and valuable ability to blend artistry with functionality, he creates websites that are both highly-intuitive and visually-engaging. He applies a customer-centric view to translate clients’ objectives into websites that exceed their users’ needs, as well. NicheLabs’ clients appreciate his attention to detail when creating ready solutions to their website, server and email challenges.
While Allen’s career began in computer programming, he has broadened his expertise to include client service, custom programming and server administration. His loyalty to past and present employers and the trust of his clients and colleagues speak volumes of his character.
Recognized for his ability to create custom, data-driven websites, Ashok Isaac specializes in ecommerce and CMS customization, framework-based development for fast and secure deployment, custom plugin/extension development, and design to template integration.
In addition to receiving outstanding work from Ashok, clients trust him because he is reliable, responsive and attentive. Ashok excels in performing back-end work, including programming, scripting and database development, but his strengths as a communicator and leader elevate him when compared to other web developers.
Alberto Hering joined NicheLabs in 2011 with a wealth of knowledge in website development. With more than 14 years of experience, he has served corporations as a software engineer, webmaster and web developer.
Alberto is fluent in Spanish and applies his culture knowledge and mastery of both languages to aide clients in English-Spanish website translations. He has proven his ability to assimilate to new cultures, companies and client engagements, and he fully immerses himself in every role he assumes. For each of NicheLabs’ clients, he studies their business goals and competitive landscape to help them get ahead.