What Small/Mid-Size Businesses Can Learn from General Mills’ Community of Fans

Large Group of People Celebrating

There’s trouble in the General Mills community – even as the company had a weekend change of heart. As reported in many, many media outlets late last week, downloading a

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Deep Face: Facial Recognition coming to Social Media

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Facebook has been making technology news over the past few weeks with Virtual Reality (VR) which could have many exciting applications for marketing.  Today, it’s another reason to assess your

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Need Credibility? Get PR?

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As reported in a blog by marketing executive Chad Pollitt,  news coverage, termed “earned media,” is 80% more effective than branded content, or owned media,  at the consideration and affinity

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LinkedIn Changes : If It Doesn’t Matter to You, It Should

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For Company Pages, LinkedIn is removing the Products & Services tab, on April 14. If you have a Company Page and use that tab to tell followers about your offerings,

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Why Grow Your Email List?

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As much as we love social media – and as great as they are for engaging customers and prospects to build trust – email remains a highly effective tool for

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Build Trust in You and Your Business Through Communities

Image of three happy business people looking at business plan with smiles

Back in the old days of marketing – the 2000s – businesses pushed out a lot of messages to customers, clients and prospects. That approach doesn’t work as well anymore.

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It’s All About Them, Right?

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We’re all proud of our products and services, which we work so hard to develop and market to grow our businesses in the true spirit of entrepreneurialism. But sometimes, we

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When to Send That Email (or Not)

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“It was the best of times, it was the worst of times…” is the first part of the famous opening sentence to Charles Dickens’ classic novel, A Tale of Two

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The Need to Change

Changes-Ahead

If one thing hasn’t changed in the last 10 years, it’s that you constantly need to innovate and change to compete.   Lew Platt, the former CEO of Hewlett Packard,

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Search and Ye Shall Find (a “must see” video)

We’re well into a new year, but along with credit card bills, we have another leftover from the holidays – with a good marking message for small businesses. Google recently

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