Deep Face: Facial Recognition coming to Social Media


Facebook has been making technology news over the past few weeks with Virtual Reality (VR) which could have many exciting applications for marketing.  Today, it’s another reason to assess your

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Need Credibility? Get PR?

Multi ethnic businessmen reading newspaper together in office

As reported in a blog by marketing executive Chad Pollitt,  news coverage, termed “earned media,” is 80% more effective than branded content, or owned media,  at the consideration and affinity

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LinkedIn Changes : If It Doesn’t Matter to You, It Should


For Company Pages, LinkedIn is removing the Products & Services tab, on April 14. If you have a Company Page and use that tab to tell followers about your offerings,

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Why Grow Your Email List?

Beautiful woman using digital tablet at table in cafe

As much as we love social media – and as great as they are for engaging customers and prospects to build trust – email remains a highly effective tool for

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Build Trust in You and Your Business Through Communities

Image of three happy business people looking at business plan with smiles

Back in the old days of marketing – the 2000s – businesses pushed out a lot of messages to customers, clients and prospects. That approach doesn’t work as well anymore.

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It’s All About Them, Right?


We’re all proud of our products and services, which we work so hard to develop and market to grow our businesses in the true spirit of entrepreneurialism. But sometimes, we

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When to Send That Email (or Not)

man hands with keyboard watching time and holding smartphone

“It was the best of times, it was the worst of times…” is the first part of the famous opening sentence to Charles Dickens’ classic novel, A Tale of Two

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The Need to Change


If one thing hasn’t changed in the last 10 years, it’s that you constantly need to innovate and change to compete.   Lew Platt, the former CEO of Hewlett Packard,

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Search and Ye Shall Find (a “must see” video)

We’re well into a new year, but along with credit card bills, we have another leftover from the holidays – with a good marking message for small businesses. Google recently

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Word-of-Mouth Speaks Volumes


Word-of-Mouth Marketing has established itself as one of the most effective and cost-efficient ways for small businesses to get out the word about their products and services. In today’s highly

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