By: Todd Withrow / July 23rd, 2014
What do you want from your website? That’s a rhetorical question with a lot of good answers. So, the real question is: What must you do to make sure your […]Read More
By: Todd Withrow / July 17th, 2014
Knowing that nearly everything gets obsolete, the better question is how often should you be updating your website design and content? Your answer is hoping it is “not often.” […]Read More
By: Todd Withrow / July 7th, 2014
Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build […]Read More
By: Todd Withrow / July 2nd, 2014
Are you an electronic recluse or part of an online community? Being part of a community gives your content a new twist, helps your SEO page ranking and shows the […]Read More
By: Todd Withrow / June 24th, 2014
Think for a moment how your business has changed over the past year or 3. Do you offer more products and services? Have you expanded to new markets or locations? Are your customers using your products differently or more innovatively? Has your business climate or marketplace changed? Is your old creative website design experiencing a decrease in website traffic and/or business?Read More
By: Todd Withrow / June 18th, 2014
Everyone wants to be found first on a Google search, but it sometimes seems like the search engine leader tries to hide you when you want prospects to find you. […]Read More
By: Todd Withrow / June 12th, 2014
A really strong website appearance clamps visitors to your site, tightening the “stickiness” that helps your SEO and increases your likelihood of getting more business. That holds true for any small business, and it’s really critical if you’re targeting clientele that are not local.
That was the challenge Laurie Schemenaur faced when she opened Safe N Sound Home Watch and Personal Concierge on Florida’s west coast. She needed to attract and hold out-of-state owners of high-value second-homes. She needed a website that would give them peace of mind and remind them of her full service offerings.Read More
By: Todd Withrow / June 5th, 2014
Do you feel like your business isn’t meeting your goals for social media marketing? Perhaps you’re overlooking a few things that could boost your viral opportunities and overall exposure. That’s the point of a recent post by Heather Smith on PR Daily.
“Social media (participation) is the most popular online activity, so it makes perfect sense for businesses to want to tap into social media marketing to increase sales,” she writes. Simply opening an account or sending out some posts or tweets is not enough to make social media platforms a viable and profitable part of your marketing strategy. By avoiding some missteps, businesses have the ability to increase their return on investment (ROI) for social media marketing and create more awareness and leads from social media accounts.”Read More
By: Todd Withrow / May 27th, 2014
If you read industry news and trends online to stay up to date on happenings in your market, you have a headstart on helping your customers. By identifying articles or content of value to them, you become a curator of content.
Adding a comment about these articles and content is one way to let your customers know you pay attention to their needs and remind them of your expertise.
Curating content also adds breadth and depth to your website when you post your comments on your blog, and it can even perk up the SEO robots if you work in your keywords and use the right category designations and tags.Read More
By: Todd Withrow / May 22nd, 2014
Video gets attention – big time — for SEO and website designers and users because it makes the website design more engaging. According to a video post by Scott Wiliford, CEO of vLink Solutions, YouTube is the third most-visited social media channel, trailing only Facebook and Google+ and ahead of Twitter. More than one billion unique visitors each month watch six billion hours of video. That’s according to figures from the Content Marketing Institute.
Much of the reason that Content Marketers are uploading 100 hours of video every minute to help their SEO or website design is because video has become easy and inexpensive. Willford’s company has packages starting at $200 per finished minute of production, with website welcome videos and video blogs typically 1to 3 minutes long.Read More