insights

Getting New Customers by Using Search Engine Marketing is Hard; Yet SEO Doesn’t Have to Be.

By: | July 27th, 2015

I heard it again talking with a business owner:   How do I get more patients? Getting more patients or customers, both are the end-user consumer.   I don’t have a big budget and the marketing programs I’ve tried don’t seem to work. There’s billboards, search engine optimization (SEO), Google AdWords, direct mail, social media. Knowing that […]

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When SEO (Search Engine Optimization) Isn’t Your Answer to More Customers

By: | July 21st, 2015

My prior post discussed conversations at a recent meeting of marketing leaders, where it was reiterated that the challenge for a business owner is to get more customers is about getting the right message to the right person at the right time. And I said it wasn’t about “doing SEO.” Even if you end up […]

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If Search Engine Optimization (SEO) Isn’t Your Answer to More Customers, What is?

By: | July 14th, 2015

I attended another marketing program in an effort to stay at the front of what makes our clients successful. Everyone is looking for more customers or patients. A growing number are turning to Search Engine Optimization (SEO) while others hope that their radio and billboard advertisements provide a good return; and others actually still pay […]

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Flash is More than Bad for Good SEO – Firefox Now Blocking Flash

By: | July 7th, 2015

Mozilla, the makers of the second most popular web browser in the world, decided that their Firefox web browser would block flash by default on July 14. If you are concerned about your Google Search ranking and your SEO program, you’ve likely removed Flash animation for your website because Apple doesn’t play Flash; the resulting […]

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A Surprisingly Simple (?) Top SEO Agency Tactic is to Know Your Negative

By: | June 30th, 2015

Having Google rank you high is worth a lot to a lot of companies. Even if you live off of referrals, networking or trade shows, prospects do ‘just check’ online to see what else they should know or do to validate your offering, usually from your competitors. That’s why being a top SEO company is […]

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What Small to Midsize Businesses Can Learn from Large Enterprises About Being a Top SEO Company

By: | June 23rd, 2015

To be a top SEO company (i.e. to rank high with Google) doesn’t necessarily mean you have the most money or the most people. Instead, it means you know the rules and you play to your strengths, much as you do with the rules of the Federal tax code. Knowing you can’t afford to have […]

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Use a Top SEO Agency or Do It Yourself for Search Engine Marketing

By: | June 18th, 2015

Like it or not, marketing your business involves online marketing. If you are B2C (business-to-consumer), this is obvious. If you are B2B (business-to-business) or B2G (business-to-government), your networking and trade show efforts are still impacted by your online presence. And that’s where Google Search Engine Marketing is required. Yes, required; not an option. The question […]

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Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

By: | May 19th, 2015

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

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5 Necessary Elements of a Great Website

By: | May 18th, 2015

There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]

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‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases

By: | April 30th, 2015

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

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