insights

Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

By: | May 19th, 2015

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

Read More

5 Necessary Elements of a Great Website

By: | May 18th, 2015

There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]

Read More

‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases

By: | April 30th, 2015

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

Read More

Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing

By: | April 21st, 2015

Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]

Read More

After Apr 21, Things Will Be Different

By: | April 9th, 2015

Are You and Your SEO Specialists Prepared for Google Page Ranking Change? If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will […]

Read More

Below the Fold Has Disappeared

By: | March 25th, 2015

With a quarter of the year passing by, if you haven’t thought about changing the design of your website to roll with the trends, now may be a good time to start! What’s old is new and what was new is old. Traveling back in time, about ten years ago, websites were in the business […]

Read More

The Launch of the NEW NicheLabs Website

By: | March 25th, 2015

Our new face is here! We took the latest trends in design concepts and turned them into a reality. The website now captures the look and spirit of our brand, and integrates our core company values and commitment to delivering the best products and services to our clients throughout the site. The website is also […]

Read More

NicheLabs Announces New President

By: | March 25th, 2015

I’d like to think I’ve done many smart things in my entrepreneurial career, especially as the Founder of NicheLabs, which I’ve nurtured for the past eight years. With all of our energy and intelligence, the one smart thing that we entrepreneurs fail to recognize is the need to delegate responsibilities to equally intelligent and driven […]

Read More

NicheLabs is hiring a Digital Account Director!

By: | February 12th, 2015

In case you didn’t already know, NicheLabs is a fast growing interactive digital marketing agency located in Atlanta, GA and Naples, FL. We’re looking to hire a full-time Digital Account Director in the Atlanta area.   Digital Account Director Summary We’re looking for a Digital Account Director who can work with retainer clients to traffic […]

Read More

Maintain Your Quality Driven Advantage

By: | December 3rd, 2014

Written by Michael Caines A critical issue that can haunt a business is maintaining the Quality aspects of their business processes. In order to maintain the Market Advantage that you worked hard to achieve, the company needs to keep the processes current and not permit complacency to set in; if that happens your advantage quickly […]

Read More