Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet
By: Todd Withrow | May 19th, 2015
While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]
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5 Necessary Elements of a Great Website
By: Todd Withrow | May 18th, 2015
There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]
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‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases
By: Todd Withrow | April 30th, 2015
It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]
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Generating Leads is Cheap When You Use LinkedIn Effectively for Content Marketing
By: Todd Withrow | April 21st, 2015
Are your LinkedIn connections like a stack of business cards, or are you using them to target specific prospects or specific market niches? Writing for the Content Marketing Institute, blogger Joshua Rodriguez outlines five steps to use LinkedIn to extend your digital marketing – without being a spammer. A reasonably standard content marketing campaign as […]
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After Apr 21, Things Will Be Different
By: Todd Withrow | April 9th, 2015
Are You and Your SEO Specialists Prepared for Google Page Ranking Change? If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will […]
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Below the Fold Has Disappeared
By: Todd Withrow | March 25th, 2015
With a quarter of the year passing by, if you haven’t thought about changing the design of your website to roll with the trends, now may be a good time to start! What’s old is new and what was new is old. Traveling back in time, about ten years ago, websites were in the business […]
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The Launch of the NEW NicheLabs Website
By: Todd Withrow | March 25th, 2015
Our new face is here! We took the latest trends in design concepts and turned them into a reality. The website now captures the look and spirit of our brand, and integrates our core company values and commitment to delivering the best products and services to our clients throughout the site. The website is also […]
Read MoreNicheLabs is hiring a Digital Account Director!
By: Todd Withrow | February 12th, 2015
In case you didn’t already know, NicheLabs is a fast growing interactive digital marketing agency located in Atlanta, GA and Naples, FL. We’re looking to hire a full-time Digital Account Director in the Atlanta area. Digital Account Director Summary We’re looking for a Digital Account Director who can work with retainer clients to traffic […]
Read MoreMaintain Your Quality Driven Advantage
By: Todd Withrow | December 3rd, 2014
Written by Michael Caines A critical issue that can haunt a business is maintaining the Quality aspects of their business processes. In order to maintain the Market Advantage that you worked hard to achieve, the company needs to keep the processes current and not permit complacency to set in; if that happens your advantage quickly […]
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NicheLabs Chosen to Build Brand and Website for Live Trivia Game Promotion Company
By: Todd Withrow | December 2nd, 2014
About the Company: The Answer Is Productions, Inc. and its affiliated companies understand the needs of the hospitality industry (Restaurants, Taverns, Bars, etc.) for successful, dependable, and cost effective promotions; they offer promotion solutions with their extensive hands-on industry experience and knowledge. Their mission is to attract customers to their clients’ establishment during their […]
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