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What is Bounce Rate?

At NicheLabs, we recognize that our clients are not typically coders, developers, or web-marketing experts. So, why would we expect them to decipher the list of jargon needed to measure the results of our marketing efforts? One of the most important pieces of information that we relay to each of...

Google Home Updated Guidelines; Enhance Your Recipes With Voice Commands

  Google freed home chefs from using their sticky fingers to double-check how many tablespoons of butter that recipe called for (AGAIN) when they launched Google Home last year. Saving our mobile devices from smudges of all flavors, Google Home is a brand of smart speakers that allows users to...

Invite Your Customer Inside; The Benefits of Virtual Tours

We are all busy people these days; it’s a rarity for a customer to scout out a product or service by simply having a look around town. Besides word-of-mouth, how do we find the best pizza in town, someone to fix our broken smart-phone screen, or a marketing firm to...

NicheLabs Helps GMS Non-Profit Support Employees-In-Need with a Fundraising Website

Gypsum Supply & Management, Inc., a national building supply giant, has called upon NicheLabs to build a website for their new non-profit charitable organization, The GMS Family Fund. GMS prides itself on two critical qualities that all employees must possess; caring and pride. With the understanding that these values are...

NicheLabs to Transform Non-Profit Community Center Website to Better Serve and Unite Its Members

The Branches Club,  a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact...

To App or Not To App? There’s an Answer for You

By Todd Withrow Being online is a given for any company, from a mom-and-pop shop to a Fortune 50 corporation, and Google rewards each one of them, regardless of size, by checking for their ability to be found by mobile phones and devices. If you have a responsive website –...

Search Talk

The Three Musketeers of voice commands, Siri, Alexa, and Cortana, and all of their friends, are having an effect on your search engine optimization (SEO). People tend to be more conversational with voice searches, and that’s changing the way search engines are handling queries. Voice searches are catching on for...

Look Within: Internal Page Links Help Site Visitors – and Search Engines

Sometimes, your best SEO booster might be an internal link on your website. In a nutshell, Google depends on content for its searches, and if you can post quality content that contains links to your pages, the search bots will be all over it, and you’ll deliver pages that help...

Grab Your ‘Bots & Balls’

It’s time to grab your “bots & balls” if you want to get into the game – and we’re not talking about baseballs and bats. We’re talking search engine robots and human eyeballs, which you need to attract to be a player in your business. While human eyeballs like a...