insights

Having a Content Strategy Helps Google Find Your Website Design

By: | September 16th, 2014

Are you one of those business owners or marketers who starts to create a new website or update an existing site and then stops two weeks into the process? It may be that you put the proverbial cart before the horse by jumping into the excitement of website design without having a content strategy. Starting […]

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NicheLabs is Chosen for the Redesign of a Rustic Italian Restaurant in Naples, FL

By: | September 15th, 2014

About the Company: Barbatella is located on picturesque and historic Third Street South in the Old Naples section of Naples, FL. With a beautiful courtyard setting and historic views, the restaurant is as rustic as the landscapes of the regions in Italy that its extensive menu pulls from; one can find traces of Emilia-Romagna, the […]

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NicheLabs Boosts Website and Branding for Employee Assistance Program Provider.

By: | September 12th, 2014

EAP Consultants, LLC has been a leading innovator of Employee Assistance Programs (EAPs) and Work/Life Services since 1989. Their services are comprehensive, carefully tailored and delivered with a compassionate and responsive approach to the needs of each organization.

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NicheLabs hired again to redesign 2nd CPA Website for Bennett Thrasher

By: | September 10th, 2014

About the Company: Bennett Thrasher is a CPA firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]

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NicheLabs Chosen to Redesign a Networking Inventions Website

By: | September 9th, 2014

About the Company: Invention Intention is a network where inventors, prospective investors, corporate and commercial buyers, and supporting industry professionals connect. It is a platform for showcasing ideas with the end goal of taking the inventions to market, spreading the word about a company, and even building a successful product or venture to be sold […]

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NicheLabs is chosen to redesign Protected Harbor’s new website

By: | September 4th, 2014

About the Company: Protected Harbor started to blossom in January of 2000-George and Athena Pappas began to wonder what would happen to their developmentally disabled daughter, Cleo, when they were no longer around to take care of her. They joined with the Special Education Ministry in their church and by 2010 the necessary funds were […]

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Nine Options for Exit/Succession/Transition… Plan for Your Own Independence Day!

By: | September 3rd, 2014

Here are nine ways to transition out of a business to get you thinking! Once you think about this, you’ll realize how much it impacts your business strategy and business decisions. Within each, there are many potential paths and tools to get there. Remember, it’s about helping you make the business decisions that are right for you

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Need More Time to Work ON Your Business (instead of IN it)? Advisors Say: Outsource Marketing and Marketing Communications

By: | September 2nd, 2014

Are you wearing so many hats at your business that you can’t walk through the door? We’ve written before – about how many entrepreneurs never develop their businesses to their maximum capacity because, as described in the E-Myth, they spend so much time doing their business’ operations and delivery.  Small-business coach Melinda Emerson revisited the […]

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News Releases Still Pack SEO Value with More Website Content and Greater Online Presence

By: | August 28th, 2014

While the news release may be the oldest dog in the PR pack, you can teach it every new trick in the new digital marketing age. Originally intended to develop news coverage, news releases today provide content for your website and are adaptable to any social medium you use to increase your online presence. “Is […]

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Best of Both Words: Increase Customer Confidence and SEO Ranking with Good Reviews

By: | August 20th, 2014

Whether you’re planning a trip halfway around the world or dinner at a new restaurant 10 blocks away, there’s a good chance you’ve looked at customer reviews on Trip Advisor — or Yelp or City Search. When you think about downloading an app for your mobile phone or tablet, you read the reviews. When you […]

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