Security Provider Verifies NicheLabs’ Digital Marketing Expertise
November 5th, 2013
When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]Read More
NicheLabs Helps Bring New Brand to Life
October 28th, 2013
A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.
TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.Read More
Buyers (and Sellers) Beware: Consumer Reviews Are Often Contrived
October 23rd, 2013
Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.
In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.
As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?Read More
Appealing to Consumers’ Senses Brings Website Visitors on Site
October 9th, 2013
First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.
Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.Read More
How Much Can I Charge for Online Advertising?
September 27th, 2013
Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”
First, determine the value of your online real estate.
The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.Read More
White Paper: Financial Benefits of Going Digital
September 12th, 2013
Electronic Health Record (EHR) systems yield significant returns for providers, and costs associated with creating an EHR-compliant website or integrating EHR access into an existing website are minimal. Online design, development and marketing experts, NicheLabs creates both seamless EHR integration and lasting patient impressions online.Read More
Be Afraid. Be Very Afraid.
September 4th, 2013
“Cyber attacks cost small and medium-size businesses an average of $188,242, and almost two-thirds of victimized companies are forced out of business within six months of being attacked.”
If you are thinking, “That won’t happen to my business,” keep reading.
Small businesses are more susceptible to cyber attacks than larger organizations. Hackers take advantage of the fact that small businesses usually have less human and financial resources to dedicate to online security. If you think hacking will only happen to “them,” think again.Read More
NicheLabs Leads WordPress Development for Medical Practice
August 28th, 2013
U.S. healthcare is changing rapidly, and medical providers are compelled to evaluate their online readiness for the nationwide shift to digital medical information. A seasoned medical provider for more than 35 years, Northwest Georgia Medical Clinic (NWGA) recently hired NicheLabs to convert its current website to a WordPress content management system (CMS). By implementing a WordPress CMS, NWGA will have full ownership and control of its website and will be able to make efficient, effective and frequent updates.
In addition to redeveloping its current website, NicheLabs will also develop a secure, password-protected section of NWGA’s website. The medical provider’s goals in developing this secure area are two-fold.Read More
NicheLabs Puts Atlanta-based Restaurateur on the Map
August 22nd, 2013
When a company is new to a community, building awareness is critical to its success. In our digital world, if the company doesn’t exist online, for many consumers, the company doesn’t exist at all.
Providing visitors with fresh seafood in abundance, SeaBass Kitchen, new to the Sandy Springs community of Atlanta, GA, offers a refreshing alternative to other restaurants. The new Sandy Springs neighbor needed to create a website to appear in online search engines, share menu and contact information, create memorable first impressions, and enable patrons to make reservations online.Read More
Fast, Inexpensive and Easy: Small Businesses Add Value by Adding Mobile
August 16th, 2013
Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.
As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.Read More