insights

NicheLabs Puts Atlanta-based Restaurateur on the Map

By: | August 22nd, 2013

When a company is new to a community, building awareness is critical to its success. In our digital world, if the company doesn’t exist online, for many consumers, the company doesn’t exist at all.

Providing visitors with fresh seafood in abundance, SeaBass Kitchen, new to the Sandy Springs community of Atlanta, GA, offers a refreshing alternative to other restaurants. The new Sandy Springs neighbor needed to create a website to appear in online search engines, share menu and contact information, create memorable first impressions, and enable patrons to make reservations online.

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Fast, Inexpensive and Easy: Small Businesses Add Value by Adding Mobile

By: | August 16th, 2013

Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.

As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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Atlanta’s Fastest Growing CPA Firm Engages NicheLabs

By: | August 9th, 2013

NicheLabs has partnered with Bennett Thrasher, a top five accounting firm in Atlanta, GA to re-architect and redesign their current website. In addition to front-end aesthetics, NicheLabs will also develop search engine optimization (SEO) strategies for the firm. The two companies are collaborating on website design, layout and SEO integration to increase search rankings, awareness and traffic for the market leader.

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Guided by the philosophy that “multi-faceted challenges demand multi-dimensional thinking,” Bennett Thrasher’s full-service offerings and cross-disciplinary collaboration yield actionable solutions for their client’s needs. The company consistently receives accolades for their approach and intellectual capital.

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Does 49% More for 45% Less Sound Appealing?

By: | July 25th, 2013

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

By: | July 16th, 2013

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

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‘Atlanta’s Most Preferred Hospital’ Engages NicheLabs

By: | July 12th, 2013

Voted Atlanta’s most preferred hospital for 16 consecutive years, Northside offers a full range of services, including gynecologic services and specialized surgeries for women. More cases of endometriosis are treated by operative laparoscopy and robotics at Northside Hospital than at any other hospital in Georgia, and the hospital ranks in the top 5 percent of U.S. hospitals for gynecologic robotic procedures.

Dr. Ceana Nezhat, founder of Nezhat Medical Center and Chair, Department of Obstetrics and Gynecology Northside Hospital is a leading pioneer in the field of laparoscopic surgery, specializing in laparoscopic treatment of severe and multi-organ endometriosis, laparoscopic management of infertility, and previously, urology and pelvic reconstruction.

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Government Health Provider Goes Mobile with NicheLabs

By: | June 21st, 2013

You’ve seen their health clinics while running errands, but just when you need one, you can’t remember where they are. You are short on time and need the information quickly. Soon, you will be able to access critical health services information quickly and easily with your mobile device.

Fueled by the vision to protect and improve the health of its community, The Gwinnett, Newton, & Rockdale County Health Departments (GNR Health) is excited to soon provide frequently-accessed information to mobile users.

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Up High…Down Low…Too Slow!

By: | June 19th, 2013

If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience.  However, once you’ve met him or her, how can you prove your story?  Imagine showing your friends that you met the President of the United States.  Better yet, wouldn’t you love to brag about how the two of […]

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NicheLabs Helps Wellness Company Expand Worldwide

By: | June 14th, 2013

Consumers are becoming increasingly open to natural health alternatives to prescriptions. As the market grows, one U.S. educator and product supplier is working hard to carry its message worldwide.

The Naples, FL community relies upon Glenn Burkett Wellness (GBW) as an educator of health benefits and a provider of natural alternatives to prescription medications. GBW’s three locations in the Naples area serve as walk-in clinics where consumers seek education and natural ways to treat conditions ranging from Attention Deficit Disorder (A.D.D.) to many forms of cancer. Rooted in published, clinical research, GBW’s educational services and natural products provide alternatives for and solutions to side effects that often arise from taking prescription medications.

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NicheLabs Refreshes Renovation Leader’s Digital Framework

By: | June 5th, 2013

When an industry leader, recognized for its vision and execution, realized that its online presence didn’t reflect its reputation offline, the sought-after company sought outside advice.

IDC Construction provides premier hospitality clients nationwide with a complete range of construction services. IDC has completed more than 200 construction engagements with budgets ranging from $500K to $50M for hotel leaders, including InterContinental Hotels, Marriott, Hilton and LXR Resorts.

Having billed $750M for projects in more than 40 states since its inception in 1995, IDC understands the demands of executing a hotel construction project while maintaining the operating hotel’s appearance for current guests. They are skilled in all facets of renovations, including complete repositioning rehabs, property improvement plans, capital improvements, refreshes, and rooms, public spaces and exteriors.

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