insights

Customer Testimonials to Reinforce Your Message

By: | May 8th, 2017

Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil down to a personal example […]

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Blogging: Beyond Writing a Post

By: | May 1st, 2017

We encourage clients to blog and post items to their website news pages on a regular basis. You can use blogs and news posts to keep your customers and clients up to date on information that helps them or entertains them and remind them about your products and/or services. Today’s websites and content management systems […]

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Website Redevelopment for Nest Egg Communications Simplifies Info Access for Complex Subjects

By: | April 24th, 2017

Nest Egg Communications has built a business by making molehills out of mountains when it comes to communicating complex issues to companies with ESOPs (employee stock option plans). ESOPs give employees a financial stake in the companies they work for, and companies of all sizes have found great success in the concept. Each employee’s financial […]

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Black Hat SEO Can Send Your Website into a Black Hole

By: | April 17th, 2017

Are you impatient to get to the top of Google rankings super-fast? It sounds so tempting when an SEO huckster promises to get you there faster than you imagined – especially with a money-back guarantee. We’ve seen too many cases where an SEO company has delivered the goods as promised and then left companies holding […]

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Exterminator Relies on NicheLabs for Bug-Free Website

By: | April 10th, 2017

Bugs. Nobody likes them in their home or business. And Bug Busters doesn’t like them on their website, which it uses to attract and nourish its customer base. That’s why the extermination specialists, with operations in Georgia, North Carolina and Tennessee, hired NicheLabs to build a website with an SEO program to bring in new […]

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Healthier Healthcare Marketing Starts with Your Website

By: | April 3rd, 2017

Healthcare providers and their patients rely on numbers to measure their health. Blood pressure, cholesterol levels, sugar levels, red blood cell counts, etc. are compiled to assemble a snapshot of a person’s condition to determine a path toward better health. Healthcare marketing relies on numbers, too. An oft-cited study by the Pew Research Center shows […]

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Curating Content Keeps You Engaged

By: | February 27th, 2017

Curating quality content is one of the most effective ways to keep your customers and clients engaged and add value to your relationship. And the best part is that it doesn’t need to take a lot time to show them you know and care about their needs. Most content curators – businesses or bloggers – […]

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Updated Website Meets Dynamic New Needs

By: | February 20th, 2017

  Because the world of human resources always changing, it made perfect sense for Excel Pay to update a four-year-old website and give it the capability to help clients meet their dynamic needs. By turning to NicheLabs to update a website we originally created for them, they used our knowledge of their business and the […]

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Optimize Your Images for SEO

By: | February 13th, 2017

When we set up websites for clients, we can also set up everything needed for SEO (search engine optimization). But as you add content, you can add SEO value by optimizing all pictures or other images that you put on your website. It’s not a difficult thing to do. Image Quality Getting the right image […]

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KISS of Success

By: | February 6th, 2017

Keep it simple, sweetheart, (KISS) is a rule of thumb that reminds you to get to the heart of the matter. It also helps you succeed faster. NicheLabs applied the KISS approach to a new website and search engine marketing strategy for The Platt Law Firm, a family law practice in Roswell, GA, and focused […]

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