insights

Mobile ad spending in the US is up, up, up!

By: | January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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NicheLabs helps growing public health consulting firm promote its services to the world

By: | January 11th, 2013

When you’re a growing company providing life-changing services to governments and public organizations around the world, your website needs to be accessible and easy to use to people regardless of their cultural background and language.

Public Health Practice, headquartered in Atlanta, Georgia, is such a firm. Led by Emory University Rollins School of Public Health Professor Scott J. N. McNabb, PhD, MS, and a team of public health experts, Public Health Practice is a growing international consulting firm whose goals are to enable and empower excellence in the delivery and maintenance of public health throughout the world.

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Leading hotel renovator chooses NicheLabs to renovate its company website

By: | January 9th, 2013

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.

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Premier HVAC contractor chooses NicheLabs to build his company website

By: | December 19th, 2012

Peter Pietruszko, owner of Speedy Air Conditioning in Naples, FL, has high standards that have earned him Trane’s “Premier Dealer” and Lennox’s “Comfort Specialist” awards – the highest levels of achievement recognized by both manufacturers.

When he decided to build a new website, he naturally wanted to find the best firm in Naples to do the job. When he asked business associates for a recommendation, they said NicheLabs, a full-service website design firm with offices throughout the Southeast, including Naples and Atlanta.

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NicheLabs announces new medical client

By: | December 12th, 2012

Nezhat Medical Center of Atlanta, GA, has selected Atlanta website design firm NicheLabs to make their website more functional in meeting their needs by converting it to a WordPress CMS (content management system).

As a national leader in minimally invasive surgical techniques for treating women’s health disorders, Nezhat Medical Center also conducts educational programs to teach its streamlined and interdisciplinary approaches to medical students, residents, fellows and other physicians.

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Responsive websites: What are you missing if you don’t have one?

By: | November 7th, 2012

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

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Mobile-Friendly vs. Mobile-Designed: Does the difference really make a difference?

By: | October 30th, 2012

So you finally decided to add a mobile website to your marketing arsenal?

Considering that by 2014 the installed base of devices based on lightweight mobile operating systems is predicted to exceed the total installed base of all PC-based systems – good decision!

Now you have another decision to make – mobile-friendly or mobile-designed?

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LinkedIn launches an improved new way to reach customers, peers and employees

By: | October 25th, 2012

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

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HTML vs. CMS: Which is your better ally in the SEO battle?

By: | October 1st, 2012

When clients come to us with older HTML websites, they always ask why we want to switch them to CMS for their new site. As the SEO battle gets tougher and tougher, we felt it was time to explain: The problem with HTML is that it was developed more than two decades ago, long before SEO was even on the horizon.

HTML is a programming language – specifically Hypertext Markup Language – that browsers read to display a webpage. CMS, on the other hand, is not a language but a programming system – a Customer Management System – that can be used by both developers and website owners.

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NicheLabs introduces the end to illegible forms

By: | September 27th, 2012

One of the biggest hassles of being a new patient at a doctor’s office is filling out stacks of new-patient forms. You sit there with a clipboard, a pen and multiple pieces of paper asking you questions you can’t answer on the spot, such as your medical history or what medications you’re taking, but could answer easily at home where you have all of your records.

Besides for missing information, the act of juggling everything on your lap can make your handwriting look like chicken scrawl.

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