insights

Partner Spotlight: Bedford

May 10th, 2013

Bedford helps business owners leverage their real estate investments to reduce taxes.            Managing daily business operations often trumps identifying and taking advantage of tax incentives.  Frequently, business owners undertake capital improvement, renovation, and new construction projects before understanding available incentives.  Property owners (or tenants) who are considering renovations, expansions, energy […]

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Cautionary Tale: Beware of Shortcuts When Using Stock Photos

April 29th, 2013

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

You Will Get Caught and You Will Pay

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Partner Spotlight: Miller/Hamilton Companies

April 25th, 2013

Miller/Hamilton Companies is a branding firm that generates cohesive, aligned messaging across marketing outlets. The firm’s leaders believe consistency in imagery, messaging and tone across marketing outlets is imperative to building and strengthening brands.

With a combined 25 years of brand building experience, Miller/Hamilton Companies’ co-founders, Stephanie Miller and Tyler Hamilton, are skilled in advising interior design, fashion and accessory clients in the areas of collateral development, public relations, advertising and media buying, digital media and strategy development. With offices located on Madison Avenue in New York City and in Winston-Salem, NC, Miller/Hamilton Companies serves clients along the eastern seaboard and across the country.

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NicheLabs Aides Engineering Firm in Expanding its Footprint

April 11th, 2013

Sheppard Engineering, a full-service engineering firm, has recently engaged NicheLabs to develop its online presence. Based in Atlanta, website design firm, NicheLabs, will design, develop and launch the Sheppard site.

Celebrating ten years of engineering success, Sheppard has flourished because of its strong client relationships, repeat business opportunities and competitive advantage. Although the company is Atlanta-based, they serve clients nationwide across industries, including chemicals, pulp and paper, waste water treatment, pharmaceuticals, environmental, industrial power and manufacturing.

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NicheLabs helps offline privacy experts go online

March 18th, 2013

Premier Office Acoustics, the market leader in creating, installing, tuning and measuring sound masking systems, has selected the Atlanta website design team of NicheLabs to build and launch its website.

Government agencies, public companies, medical professionals, law firms and educational institutions nationwide have been relying upon Atlanta-based Premier Office Acoustics since 2004 to increase privacy, decrease distractions and increase profitability. They serve customers both proactively as advisors during the design phase of new construction and as providers of maximum privacy and productivity solutions for existing spaces.

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NicheLabs will help consumers sell their scrap gold

February 25th, 2013

Anyone who has ever tried to sell scrap jewelry to a precious metal dealer knows how confusing it can be. Prices vary from dealer to dealer. How does an inexperienced consumer selling an old broken gold bracelet know good from bad?

A start-up company operating under the name Area Gold Buyers intends to clear up the confusion and has selected Atlanta website design firm NicheLabs to build and launch its new website.

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World leader in saline chlorination selects Atlanta website design firm NicheLabs to help step up its marketing

February 14th, 2013

ChlorKing Incorporated, the world leader in saline chlorination, has changed the way commercial pools and spas are managed. With two patents and a third on the way, management decided it was time to change their strategy and their website and chose Atlanta website design firm NicheLabs to do the job.

ChlorKing has developed an on-site chlorinator that eliminates the need for expensive and potentially unsafe chemicals to control bacteria and algae. The current website was geared to educating American managers of commercial pools and spas about the technology and convincing them to consider it as a safer alternative to conventional chlorination.

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NicheLabs helps launch new company that helps people manage burdensome paperwork

February 11th, 2013

Pamela Craven of Maysville, GA, has launched a new company – Paperwork Help, LLC – to help people do something they have neither the time nor the inclination to do – paperwork. And she has chosen Atlanta website design firm NicheLabs to create the website that will introduce her innovative new concept.

One thing Craven learned from her years as a business executive is that paperwork need not be on paper to be burdensome. Any complicated forms or basic bookkeeping can give people trouble. Paperwork Help, LLC, offers help with both personal and business paperwork.

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Mobile ad spending in the US is up, up, up!

January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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NicheLabs helps growing public health consulting firm promote its services to the world

January 11th, 2013

When you’re a growing company providing life-changing services to governments and public organizations around the world, your website needs to be accessible and easy to use to people regardless of their cultural background and language.

Public Health Practice, headquartered in Atlanta, Georgia, is such a firm. Led by Emory University Rollins School of Public Health Professor Scott J. N. McNabb, PhD, MS, and a team of public health experts, Public Health Practice is a growing international consulting firm whose goals are to enable and empower excellence in the delivery and maintenance of public health throughout the world.

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