insights

Get a new look for your Twitter page

By: | September 24th, 2012

If your business has a Twitter page, you’ll be happy to know that on Sept. 18, Twitter announced a whole new look. New profile formats allow you to make your Twitter page more dynamic, with a larger profile photo and new backgrounds. The new profile designs let you give your Twitter page some of the lively look and feel now possible on Facebook since its recent redesign.

An example of the new look is at https://twitter.com/todayshow, one of the first new profiles created. As you can see, the main photo, now much larger, is on the upper right, with easier to read informational tabs right below it.

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The Day GoDaddy Went Down

By: | September 13th, 2012

GoDaddy, which calls itself “the largest hosting provider of secure websites in the world,” hosts 53 million domain names worldwide, many of which belong to small businesses. Many millions more that host elsewhere use GoDaddy for their DNS service.

On Monday, September 10, somebody or something took GoDaddy down – and with it millions of websites and email accounts throughout the world. The many GoDaddy customers that do business only online and through email saw their businesses come to a full stop.

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Spotlight: The Graivier Center

By: | September 6th, 2012

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

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Spotlight: Clear Choice Inc.

By: | September 6th, 2012

How a new website is helping Clear Choice Telephones send customers a clear message

When Michael and Jane Higgins decided that their website no longer adequately reflected their company, they wanted to do something radical.

The first step, one of the most laborious, was getting the copy just right.

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Templates vs. Custom Designed Websites

By: | September 6th, 2012

Most of our clients come to us for a custom-designed website. However, they’ve all seen ads for free templates and wonder if a custom-designed site is really worth the money.

If you were buying a pair of shoes to wear to a formal event, how satisfied would you be if your choices were all the same size and style – a casual oxford, for example – with your only options being color and texture? Even if that shoe were half the price of the shoe that was perfect for you in size, style and color, would you still purchase it? Even if it were free, would you still want it?

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Fast Facts

By: | September 6th, 2012

Small businesses at greater risk for hacking

According to a recent issue of American Express Open Forum, hackers are focusing more on small businesses than ever before. In the first six months of this year, the percentage of targeted attacks on small businesses (with fewer than 250 employees) was double what it was for the same period in 2011.

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We Want to Know Your Thoughts

By: | July 30th, 2012

2012 NicheLabs Client Survey

In an age of tight budgets and business at the speed of light, we are taking some time to find out how well we are meeting our clients’ needs.

In the next few weeks, we will be setting up phone interviews with some of you to find out what we are doing well and what we can do better. What do you want? What do you need? What can we do to help you do business better?

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Hollis Architectural Products Case Study

By: | July 30th, 2012

What kind of website do you build when your customers’ customers live in some of the most beautiful homes in the Southeast?

That was the question. And Hollis Architectural Products partners Frazier Hollis and Earl Rogers had the answer when they came to NicheLabs to build their first website, which went live last week. As their tagline says, their business is “Distinctive Windows and Doors.” As they wrote in their creative brief, their website had to be “high end, professional and artsy.”

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WebsiteWatcher

By: | July 30th, 2012

What would you do if someone stole your homepage?

Changing out your homepage and replacing it with another is just one of the tricks hackers play. Sometimes they insert code that produces lines of errors in your copy and redirect your visitors to other websites. You might not even notice this last one until your traffic drops off. But what if they decide to steal sensitive data and you don’t know it?

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Dr. Bruce Salzinger Mobile Website Case Study

By: | July 30th, 2012

With mobile devices taking over the world, can you afford not to have a mobile website?

According to International Data Corporation (IDC), almost a billion smart devices – 916 million to be exact – shipped worldwide in 2011.

According to CTIA, the worldwide trade association serving the wireless industry, the number of mobile devices in the US is greater than the number of people living in the US and all its territories. The CTIA goes on to say that the typical American home of 2.6 people has at least one smartphone.

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