Spotlight: The Graivier Center
An image to match the reputation of one of the world’s premier plastic surgeons
What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?
You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.Read More
Spotlight: Clear Choice Inc.
How a new website is helping Clear Choice Telephones send customers a clear message
When Michael and Jane Higgins decided that their website no longer adequately reflected their company, they wanted to do something radical.
The first step, one of the most laborious, was getting the copy just right.Read More
Templates vs. Custom Designed Websites
Most of our clients come to us for a custom-designed website. However, they’ve all seen ads for free templates and wonder if a custom-designed site is really worth the money.
If you were buying a pair of shoes to wear to a formal event, how satisfied would you be if your choices were all the same size and style – a casual oxford, for example – with your only options being color and texture? Even if that shoe were half the price of the shoe that was perfect for you in size, style and color, would you still purchase it? Even if it were free, would you still want it?Read More
Small businesses at greater risk for hacking
According to a recent issue of American Express Open Forum, hackers are focusing more on small businesses than ever before. In the first six months of this year, the percentage of targeted attacks on small businesses (with fewer than 250 employees) was double what it was for the same period in 2011.Read More
We Want to Know Your Thoughts
2012 NicheLabs Client Survey
In an age of tight budgets and business at the speed of light, we are taking some time to find out how well we are meeting our clients’ needs.
In the next few weeks, we will be setting up phone interviews with some of you to find out what we are doing well and what we can do better. What do you want? What do you need? What can we do to help you do business better?Read More
Hollis Architectural Products Case Study
What kind of website do you build when your customers’ customers live in some of the most beautiful homes in the Southeast?
That was the question. And Hollis Architectural Products partners Frazier Hollis and Earl Rogers had the answer when they came to NicheLabs to build their first website, which went live last week. As their tagline says, their business is “Distinctive Windows and Doors.” As they wrote in their creative brief, their website had to be “high end, professional and artsy.”Read More
What would you do if someone stole your homepage?
Changing out your homepage and replacing it with another is just one of the tricks hackers play. Sometimes they insert code that produces lines of errors in your copy and redirect your visitors to other websites. You might not even notice this last one until your traffic drops off. But what if they decide to steal sensitive data and you don’t know it?Read More
Dr. Bruce Salzinger Mobile Website Case Study
With mobile devices taking over the world, can you afford not to have a mobile website?
According to International Data Corporation (IDC), almost a billion smart devices – 916 million to be exact – shipped worldwide in 2011.
According to CTIA, the worldwide trade association serving the wireless industry, the number of mobile devices in the US is greater than the number of people living in the US and all its territories. The CTIA goes on to say that the typical American home of 2.6 people has at least one smartphone.Read More
Custom Blog Design and Development
Ten reasons every business needs a blog
In the late 1990s, when web logs emerged, they were people’s personal journals, kept mainly for family and friends. As technology improved and people began spending more and more time on the internet, blogs, as they came to known, became more serious ways to communicate.
Businesses took notice and adapted blogs for their own use. Today a business without a blog is missing serious marketing opportunities. According to various sources, adding a blog can increase leads by 55% to 67%.Read More