insights

Target Your Email Campaigns

By: | October 25th, 2016

There’s hardly a business that doesn’t see email as a key component in its marketing strategy. But “open rates” can be less than expected when you don’t hit the right target at the right time. But sometimes, the emails just fly out there, and you really have no way to know if you hit the […]

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Form and Function for a New Venture

By: | October 19th, 2016

When it comes to offering financial products and services for alternate investments, the challenge is two-fold. The website needs to have a look and feel of elegance and a solid foundation of success – and visitors need to be able be able to find all the information they need about the products and services, as […]

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Penguins, Pandas and Google SEO Animals

By: | October 12th, 2016

If one thing’s for certain with Google, it’s that the search engine driver is always changing its algorithms to stay ahead of websites that try to game its ranking system. These days, the algorithms – let’s just call them formulas for now – go by names like Penguin and Panda, but holy page rankings, they […]

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Our 10 Years in Business

By: | October 5th, 2016

NicheLabs is 10 years old this month! As with any 10-year-old, it’s a time to celebrate, and it’s a time to look at a long, wide-open future. First, let’s celebrate our accomplishments. We have served nearly 1,000 clients of all sizes in diverse markets in our 10 years. Their websites are our most visible work, […]

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We’ve Got Your Back for Website Security

By: | September 30th, 2016

From Target to today’s election campaigns, internet security is in the news on a daily basis. While there are plenty of things each of us can do to protect our identities and data as individuals and businesses, we use software from the industry’s top providers to protect the security of the websites we host. This […]

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Google Opens Door for More Reviews

By: | September 20th, 2016

Some good news from Google means you have to be good. The search engine giant has introduced Reviews from the web to local Knowledge Panels to go with its best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in […]

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Building a Winner on the Web

By: | September 7th, 2016

While the Atlanta Braves work to build a winning team for their new SunTrust Park, NicheLabs built a winner of the website for the new stadium’s commercial development opportunities. The Braves and their new ballpark are the anchor for a huge mixed-use real estate development project, known as Battery Atlanta, that will include shops and […]

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Designing the Defining Website

By: | August 26th, 2016

When Atlanta-based Public Health Practice, LLC (PHP) wanted to create a new website, one of its goals was to become the world’s leading repository for published articles and presentations on public health. More than merely housing the information, PHP wanted to make it shareable all over the world to promote better public health and the […]

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Public Relations Broadens ChlorKing’s Exposure

By: | August 22nd, 2016

ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and water parks. Their program regularly […]

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SEO Program Triples Keywords and Page Visits for Urology of Greater Atlanta

By: | August 15th, 2016

In the highly competitive fields of specialty medicine, Urology of Greater Atlanta was hiding in plain sight. The practice with seven locations in metro Atlanta wasn’t generating enough website traffic through the Google searches that are common. Optimizing their website has put them clearly in the sights of potential patients, who typically base their searches […]

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