insights

How to Influence Your Prospective Buyers in 2016

By: | December 10th, 2015

It’s generally considered good business practice to hang around people smarter than yourself. I had such an opportunity to talk with a very progressive marketer, Kurt Uhlir.  What makes his thinking and solution so exciting is that it is based on the age-old understanding that people buy from people — and then put it on […]

Read More

What Your Dentist Can Teach You about Top SEO Programs

By: | November 23rd, 2015

In a recent presentation by my friend Carol Abbott, a successful dental practice manager turned successful business consultant, she asked a room full of dentists not about SEO, but “of the top 10 reasons patients select their dentist, how many of those reasons relate to your dental skills and experience?” When Carol presented survey results […]

Read More

2016: Whatever made you successful in the past won’t in the future, especially top SEO programs

By: | November 16th, 2015

Does that inspire you or worry you?  Whether your run a business or practice, whether you are responsible for operations, sales, marketing or SEO programs, how can you not love then chairman and CEO of HP, Lew Platt’s declaration? Google lives by this, which helps explain why they make over 500 changes annually to “the […]

Read More

Google’s Change Impacts the 3 R’s for Top SEO Agencies and Brands

By: | November 9th, 2015

Many of us know that “If you build it and they will come” just doesn’t happen. You think you don’t need a top SEO agency because your service or product is top notch, is a great value and meets a great need in the market. Your new customers, clients and patients are out there waiting […]

Read More

Google Advises “To Be Uncomfortably Excited” to be Top SEO Agency or Business

By: | October 26th, 2015

SEO is not a hobby.  SEO is not a game.  To succeed at SEO, and with pay-per-click advertising, you need to be uncomfortably excited. That’s what I took away from a Google presentation at the recent 2015 TAG Social Savvy awards.  The speaker was quoting Google founder Larry Page about what it takes to be […]

Read More

Being Late is Almost OK for Meetings and Top SEO Agencies

By: | October 19th, 2015

If you’ve been invited to a meeting, conference or conference call — whether about SEO, operations or finance — have you noticed that being late is almost OK?   You’re in the moment, or you’re trying to satisfy many bosses (customers, clients, patients, shareholders, bosses — and that’s just our work world), and you end up […]

Read More

How the Giving Economy Makes Top SEO Companies Thrive

By: | October 12th, 2015

If you need proof that you have to give — and give a lot — before you get, then consider next month’s 10th anniversary of Google Analytics as proof.  For companies using SEO, paid search including Google AdWords and social media, or using social to engage their customers, patients and clients, and their prospects, Google […]

Read More

The Alternative to Hiring (Another) Marketing Person for SEO, Google AdWords, or Social Media

By: | October 6th, 2015

The reality for mid-sized businesses is that the need for marketing to sustain and grow revenues is great, while the availability of resources is not. Duh. The same applies to employee compensation, R&D and new equipment, not just marketing and SEO. While many professional services continue to use trade shows and networking to find new […]

Read More

Meet Google and YikYak in Person in ATL so You Can be a Top SEO Company

By: | September 29th, 2015

As part of the planning committee, I urge you to save 4 PM to 8 pm on Thursday October 8, 2015 for an interesting evening of ideas and the great networking that TAG (Technology Association of Georgia) events are known for. Taking place at the Buckhead Club, you will hear about best practices for connecting […]

Read More

Your Operations and Marketing People Are Different, and That’s Good for Top SEO Agencies

By: | September 21st, 2015

To generate new clients and customers, we previously wrote how top SEO agencies develop SEO and supporting programs by knowing how to communicate for two audiences.   You and Google. You for readability – knowledge transfer – and Google’s algorithm for SEO ranking. We have proven that you can balance the human appeal to the algorithm-based […]

Read More