Google Moved My Cheese

February 22nd, 2016

Are you the person who doesn’t see the value or need for SEO programs or an SEO agency or paid search such as Google AdWords or Facebook?  Given how much the rules change, you might be the sane person in this conversation.    Or are you the person who knows that the number of searches online […]

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It Seemed Like a Good Idea at the Time – Make Top SEO Agency Programs Accountable

February 16th, 2016

You thought that an SEO campaign or a paid Search campaign like Google AdWords or Facebook was a good idea?   You had business colleagues tell you it was working for them?  You read something on one of your industry blogs or newsletters that an SEO campaign has become a necessity while traditional media effectiveness erodes? […]

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Stop Being Distracted — This Will Help You as Much as Your Top SEO Marketing Program

February 9th, 2016

If our prior post’s 5 tips for controlling distractions from the phone, email and text messages wasn’t enough, here are 5 additional tips that will make you and your SEO campaign score, your Google AdWords campaign click, and your social media program engage, from our friends at LifeHack. Getting new customers, clients or patients is […]

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Distracted? 10 Tips for Getting Focused and Helping Your SEO Marketing Plan

January 27th, 2016

Chances are that you are among the group of people who have a vision and a plan.  And chances are that you are among the group of people whose plan regularly gets interrupted or trashed because of…well…people, processes and technology that impact your job. Whether we are doing an SEO campaign, testing a new Google […]

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Broadcast TV’s Unadvertised Concession is Online Search Engine Marketing

January 19th, 2016

Have you talked with a TV sales rep recently?  I just did and it reminded me of talking with a newspaper ad sales rep many years ago — and confirmed that doing SEO and paid search like Google AdWords is the right line of business.  Huh? Imagine a cocktail party when you meet a broadcast […]

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Microsoft End of Support Reminder – Changes You Need to Make for Marketing and SEO

January 11th, 2016

My friend Chris Jann at Medicus reminded me (as he often does about trends in IT Support) that Microsoft is ending support and security updates for Internet Explorer 8, 9 and 10 on Jan 12, 2016.   In the discussion that followed, an important perspective came up:  Why has the announcement of the browser for the […]

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Start with Reflecting on Your Message before focusing on Tactics like SEO or Social Media

December 30th, 2015

While the end of the year is a great time to reflect on your progress and success (or January if  you’re a retailer with big holiday sales), our advice it to focus on the big, big picture before evaluating tactics and logistics of SEO, paid search and other marketing tools. While reading about presenting your […]

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Know Who Your Customers Listen To Before They Buy or Renew

December 22nd, 2015

Our blog earlier this month was a reminder to listen to smart people like Kurt Uhlir.  Influencer Marketing works to spread your message, and it helps your SEO program and Google page ranking.   Your prospective and current customers also listen to smart people.   Your challenge is to understand who your prospective and current customers consider […]

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How to Influence Your Prospective Buyers in 2016

December 10th, 2015

It’s generally considered good business practice to hang around people smarter than yourself. I had such an opportunity to talk with a very progressive marketer, Kurt Uhlir.  What makes his thinking and solution so exciting is that it is based on the age-old understanding that people buy from people — and then put it on […]

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What Your Dentist Can Teach You about Top SEO Programs

November 23rd, 2015

In a recent presentation by my friend Carol Abbott, a successful dental practice manager turned successful business consultant, she asked a room full of dentists not about SEO, but “of the top 10 reasons patients select their dentist, how many of those reasons relate to your dental skills and experience?” When Carol presented survey results […]

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