insights

2016: Whatever made you successful in the past won’t in the future, especially top SEO programs

Does that inspire you or worry you?  Whether your run a business or practice, whether you are responsible for operations, sales, marketing or SEO programs, how can you not love then chairman and CEO of HP, Lew Platt’s declaration? Google lives by this, which helps explain why they make over 500 changes annually to “the […]

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Google’s Change Impacts the 3 R’s for Top SEO Agencies and Brands

Many of us know that “If you build it and they will come” just doesn’t happen. You think you don’t need a top SEO agency because your service or product is top notch, is a great value and meets a great need in the market. Your new customers, clients and patients are out there waiting […]

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Google Advises “To Be Uncomfortably Excited” to be Top SEO Agency or Business

SEO is not a hobby.  SEO is not a game.  To succeed at SEO, and with pay-per-click advertising, you need to be uncomfortably excited. That’s what I took away from a Google presentation at the recent 2015 TAG Social Savvy awards.  The speaker was quoting Google founder Larry Page about what it takes to be […]

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Being Late is Almost OK for Meetings and Top SEO Agencies

If you’ve been invited to a meeting, conference or conference call — whether about SEO, operations or finance — have you noticed that being late is almost OK?   You’re in the moment, or you’re trying to satisfy many bosses (customers, clients, patients, shareholders, bosses — and that’s just our work world), and you end up […]

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How the Giving Economy Makes Top SEO Companies Thrive

If you need proof that you have to give — and give a lot — before you get, then consider next month’s 10th anniversary of Google Analytics as proof.  For companies using SEO, paid search including Google AdWords and social media, or using social to engage their customers, patients and clients, and their prospects, Google […]

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The Alternative to Hiring (Another) Marketing Person for SEO, Google AdWords, or Social Media

The reality for mid-sized businesses is that the need for marketing to sustain and grow revenues is great, while the availability of resources is not. Duh. The same applies to employee compensation, R&D and new equipment, not just marketing and SEO. While many professional services continue to use trade shows and networking to find new […]

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Meet Google and YikYak in Person in ATL so You Can be a Top SEO Company

As part of the planning committee, I urge you to save 4 PM to 8 pm on Thursday October 8, 2015 for an interesting evening of ideas and the great networking that TAG (Technology Association of Georgia) events are known for. Taking place at the Buckhead Club, you will hear about best practices for connecting […]

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Your Operations and Marketing People Are Different, and That’s Good for Top SEO Agencies

To generate new clients and customers, we previously wrote how top SEO agencies develop SEO and supporting programs by knowing how to communicate for two audiences.   You and Google. You for readability – knowledge transfer – and Google’s algorithm for SEO ranking. We have proven that you can balance the human appeal to the algorithm-based […]

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Yes, The Google Logo Change Means Something for Businesses Doing SEO

Google changed their logo last week because Google has evolved. If your business or practice needs to attract new customers, clients or patients, and SEO for organic search or Google AdWords has or could prove beneficial, then Google’s logo change should be viewed as a not-so-subtle advisory note to you. Logos are intended to communicate […]

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Get the New Google Snack Pack with help of Top SEO Agencies

If finding new customers wasn’t hard enough, businesses using Google SEO to be found online have more changes to deal with.  If you derive business locally, whether you use a top SEO agency or do this in-house, the Google Snack Pack needs to be in your vocabulary. SEO agencies routinely developed SEO programs to get […]

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