insights

Archive for September 6th, 2012


Spotlight: The Graivier Center

September 6th, 2012

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

Read More

Spotlight: Clear Choice Inc.

September 6th, 2012

How a new website is helping Clear Choice Telephones send customers a clear message

When Michael and Jane Higgins decided that their website no longer adequately reflected their company, they wanted to do something radical.

The first step, one of the most laborious, was getting the copy just right.

Read More

Templates vs. Custom Designed Websites

September 6th, 2012

Most of our clients come to us for a custom-designed website. However, they’ve all seen ads for free templates and wonder if a custom-designed site is really worth the money.

If you were buying a pair of shoes to wear to a formal event, how satisfied would you be if your choices were all the same size and style – a casual oxford, for example – with your only options being color and texture? Even if that shoe were half the price of the shoe that was perfect for you in size, style and color, would you still purchase it? Even if it were free, would you still want it?

Read More

Fast Facts

September 6th, 2012

Small businesses at greater risk for hacking

According to a recent issue of American Express Open Forum, hackers are focusing more on small businesses than ever before. In the first six months of this year, the percentage of targeted attacks on small businesses (with fewer than 250 employees) was double what it was for the same period in 2011.

Read More