insights

Archive for October, 2012


Mobile-Friendly vs. Mobile-Designed: Does the difference really make a difference?

So you finally decided to add a mobile website to your marketing arsenal?

Considering that by 2014 the installed base of devices based on lightweight mobile operating systems is predicted to exceed the total installed base of all PC-based systems – good decision!

Now you have another decision to make – mobile-friendly or mobile-designed?

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LinkedIn launches an improved new way to reach customers, peers and employees

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

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HTML vs. CMS: Which is your better ally in the SEO battle?

When clients come to us with older HTML websites, they always ask why we want to switch them to CMS for their new site. As the SEO battle gets tougher and tougher, we felt it was time to explain: The problem with HTML is that it was developed more than two decades ago, long before SEO was even on the horizon.

HTML is a programming language – specifically Hypertext Markup Language – that browsers read to display a webpage. CMS, on the other hand, is not a language but a programming system – a Customer Management System – that can be used by both developers and website owners.

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