Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet
May 19th, 2015
While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]Read More
It’s All About Process, People and Communication!
September 30th, 2014
Taking a step back to improve Process, People and Communication will help you grow Revenue and improve Profitability. It will also build the Value of your business for the long-term, setting the stage for your succession or exit plan – with you deciding when and how. A focus on business process improvement that becomes part […]Read More
Having a Content Strategy Helps Google Find Your Website Design
September 16th, 2014
Are you one of those business owners or marketers who starts to create a new website or update an existing site and then stops two weeks into the process? It may be that you put the proverbial cart before the horse by jumping into the excitement of website design without having a content strategy. Starting […]Read More
NicheLabs Boosts Website and Branding for Employee Assistance Program Provider.
September 12th, 2014
EAP Consultants, LLC has been a leading innovator of Employee Assistance Programs (EAPs) and Work/Life Services since 1989. Their services are comprehensive, carefully tailored and delivered with a compassionate and responsive approach to the needs of each organization.Read More
Nine Options for Exit/Succession/Transition… Plan for Your Own Independence Day!
September 3rd, 2014
Here are nine ways to transition out of a business to get you thinking! Once you think about this, you’ll realize how much it impacts your business strategy and business decisions. Within each, there are many potential paths and tools to get there. Remember, it’s about helping you make the business decisions that are right for youRead More
Need More Time to Work ON Your Business (instead of IN it)? Advisors Say: Outsource Marketing and Marketing Communications
September 2nd, 2014
Are you wearing so many hats at your business that you can’t walk through the door? We’ve written before – about how many entrepreneurs never develop their businesses to their maximum capacity because, as described in the E-Myth, they spend so much time doing their business’ operations and delivery. Small-business coach Melinda Emerson revisited the […]Read More
Best of Both Words: Increase Customer Confidence and SEO Ranking with Good Reviews
August 20th, 2014
Whether you’re planning a trip halfway around the world or dinner at a new restaurant 10 blocks away, there’s a good chance you’ve looked at customer reviews on Trip Advisor — or Yelp or City Search. When you think about downloading an app for your mobile phone or tablet, you read the reviews. When you […]Read More
Manage Your Online Reputation with Free Google Alerts?
August 5th, 2014
If you’re wringing your hands about how to manage your online reputation, a blog post from forbes.com has a simple – and free — solution: Set up a Google Alert for yourself. It’s easy to do. Just go to the Google Alerts page and type in the subject of your search. You can make it […]Read More
Boost SEO Performance by Aligning Your Business Plan with your Creative Web Design for Small Businesses
July 23rd, 2014
What do you want from your website? That’s a rhetorical question with a lot of good answers. So, the real question is: What must you do to make sure your creative small-business web design boost your SEO to help people find you? The short answer is: Match your marketing plan to your business plan. Number […]Read More
How to be Loved by Google – Maximizing your SEO Page Ranking
July 7th, 2014
Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build more business, it probably is. Just as you try to figure out how to make yourself more attractive for finding a life partner – and […]Read More