insights

General


What is Bounce Rate?

August 12th, 2018

At NicheLabs, we recognize that our clients are not typically coders, developers, or web-marketing experts. So, why would we expect them to decipher the list of jargon needed to measure the results of our marketing efforts? One of the most important pieces of information that we relay to each of our Search Engine Optimization clients […]

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Google Home Updated Guidelines; Enhance Your Recipes With Voice Commands

August 2nd, 2018

  Google freed home chefs from using their sticky fingers to double-check how many tablespoons of butter that recipe called for (AGAIN) when they launched Google Home last year. Saving our mobile devices from smudges of all flavors, Google Home is a brand of smart speakers that allows users to speak voice commands and provides […]

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New Mouth-Watering Website Makes Ordering as Smooth as Mama’s Red Velvet; A Small Business Revamped

July 19th, 2018

Whether you consider yourself a walking sweet-tooth or not, lay eyes on the “fresh goodness” baked by Red Velvet Mama, and you will be INSPIRED…because “Life is Too Sweet!” This doctor turned baker is an expert in comfort whether in the form of flour, sugar, and butter, or sweet words of advice. Doctor Teresa Horne, […]

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NicheLabs to Transform Non-Profit Community Center Website to Better Serve and Unite Its Members

May 3rd, 2018

The Branches Club,  a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact with their site. The Branches.org […]

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Updated Website Meets Dynamic New Needs

February 20th, 2017

  Because the world of human resources always changing, it made perfect sense for Excel Pay to update a four-year-old website and give it the capability to help clients meet their dynamic needs. By turning to NicheLabs to update a website we originally created for them, they used our knowledge of their business and the […]

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King Abdullah Fellowship Program Turns to NicheLabs for Mission Support

January 26th, 2017

The Kingdom of Saudi Arabia (KSA) has made significant efforts to strengthen its healthcare infrastructure to combat chronic and infectious diseases through the King Abdullah Fellowship Program (KAFP) at the Rollins School of Public Health. But when KAFP needed to strengthen their website to strengthen their public health capacity in Saudi Arabia, they turned to […]

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Target Your Email Campaigns

October 25th, 2016

There’s hardly a business that doesn’t see email as a key component in its marketing strategy. But “open rates” can be less than expected when you don’t hit the right target at the right time. But sometimes, the emails just fly out there, and you really have no way to know if you hit the […]

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Form and Function for a New Venture

October 19th, 2016

When it comes to offering financial products and services for alternate investments, the challenge is two-fold. The website needs to have a look and feel of elegance and a solid foundation of success – and visitors need to be able be able to find all the information they need about the products and services, as […]

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Penguins, Pandas and Google SEO Animals

October 12th, 2016

If one thing’s for certain with Google, it’s that the search engine driver is always changing its algorithms to stay ahead of websites that try to game its ranking system. These days, the algorithms – let’s just call them formulas for now – go by names like Penguin and Panda, but holy page rankings, they […]

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Our 10 Years in Business

October 5th, 2016

NicheLabs is 10 years old this month! As with any 10-year-old, it’s a time to celebrate, and it’s a time to look at a long, wide-open future. First, let’s celebrate our accomplishments. We have served nearly 1,000 clients of all sizes in diverse markets in our 10 years. Their websites are our most visible work, […]

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