Microsoft End of Support Reminder – Changes You Need to Make for Marketing and SEO
January 11th, 2016
My friend Chris Jann at Medicus reminded me (as he often does about trends in IT Support) that Microsoft is ending support and security updates for Internet Explorer 8, 9 and 10 on Jan 12, 2016. In the discussion that followed, an important perspective came up: Why has the announcement of the browser for the […]Read More
Flash is More than Bad for Good SEO – Firefox Now Blocking Flash
July 7th, 2015
Mozilla, the makers of the second most popular web browser in the world, decided that their Firefox web browser would block flash by default on July 14. If you are concerned about your Google Search ranking and your SEO program, you’ve likely removed Flash animation for your website because Apple doesn’t play Flash; the resulting […]Read More
Mobile ad spending in the US is up, up, up!
October 17th, 2014
According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]Read More
Bennett Thrasher wins 1st place in the best new cpa website design by NicheLabs
September 25th, 2014
Bennett Thrasher is a CPA (Certified Personal Accountant) firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]Read More
What Your Competitors Know and Your Customers Hear
May 7th, 2014
Here’s a competitive intelligence tool that’s credible and free.
Google Alerts can help you stay up to date on developments in your business by tracking industry news and trends and your competitors’ activities automatically. And this information has a wide variety of uses beyond tracking your competitors, such as gathering material for email marketing and social media campaigns.
We always think of Google searches as a way for customers and prospects to find out about us. As one of the world’s largest aggregators of information, Google is well-positioned to pull in news articles, blog posts, even website changes and anything else that hits the Internet. Google Alerts is a free service, all of it delivered to your email box whenever and as often as you want. Google Alerts recently launched a redesign of its format for better aesthetics and management.Read More
Deep Face: Facial Recognition coming to Social Media
April 17th, 2014
Facebook has been making technology news over the past few weeks with Virtual Reality (VR) which could have many exciting applications for marketing. Today, it’s another reason to assess your use social media because you it takes time to create an impact via Social.
Facebook has developed a new capability, called Deep Face, and is reportedly acquiring Oculus VR, a virtual reality company. Deep Face is both fascinating and fearful at the same time.Read More
LinkedIn Changes : If It Doesn’t Matter to You, It Should
April 2nd, 2014
For Company Pages, LinkedIn is removing the Products & Services tab, on April 14. If you have a Company Page and use that tab to tell followers about your offerings, you’ll need to move that info to your Company Update or Showcase Pages, which some companies are already doing.
If you don’t have a Company Page, or never used the Products & Services tab, don’t blow off this blog post. Instead, look at how much information is being shared in LinkedIn groups and how often your biz dev folks’ profiles are being viewed each month.Read More
Buyers (and Sellers) Beware: Consumer Reviews Are Often Contrived
October 23rd, 2013
Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.
In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.
As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?Read More
Does 49% More for 45% Less Sound Appealing?
July 25th, 2013
As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?
Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.Read More
Up High…Down Low…Too Slow!
June 19th, 2013
If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience. However, once you’ve met him or her, how can you prove your story? Imagine showing your friends that you met the President of the United States. Better yet, wouldn’t you love to brag about how the two of […]Read More