insights

Archive for July, 2013


Does 49% More for 45% Less Sound Appealing?

July 25th, 2013

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

July 16th, 2013

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

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‘Atlanta’s Most Preferred Hospital’ Engages NicheLabs

July 12th, 2013

Voted Atlanta’s most preferred hospital for 16 consecutive years, Northside offers a full range of services, including gynecologic services and specialized surgeries for women. More cases of endometriosis are treated by operative laparoscopy and robotics at Northside Hospital than at any other hospital in Georgia, and the hospital ranks in the top 5 percent of U.S. hospitals for gynecologic robotic procedures.

Dr. Ceana Nezhat, founder of Nezhat Medical Center and Chair, Department of Obstetrics and Gynecology Northside Hospital is a leading pioneer in the field of laparoscopic surgery, specializing in laparoscopic treatment of severe and multi-organ endometriosis, laparoscopic management of infertility, and previously, urology and pelvic reconstruction.

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