insights

Website Design & Development


Function Rules Website Design & Build

May 15th, 2017

When an agency associated with healthcare training in Saudi Arabia came to NicheLabs last this year to design and build a website, the project required a broad of view of the relationship between function and design. The English-language site would be used by an international community linguistically tied together by the use of English as […]

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Website Redevelopment for Nest Egg Communications Simplifies Info Access for Complex Subjects

April 24th, 2017

Nest Egg Communications has built a business by making molehills out of mountains when it comes to communicating complex issues to companies with ESOPs (employee stock option plans). ESOPs give employees a financial stake in the companies they work for, and companies of all sizes have found great success in the concept. Each employee’s financial […]

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Exterminator Relies on NicheLabs for Bug-Free Website

April 10th, 2017

Bugs. Nobody likes them in their home or business. And Bug Busters doesn’t like them on their website, which it uses to attract and nourish its customer base. That’s why the extermination specialists, with operations in Georgia, North Carolina and Tennessee, hired NicheLabs to build a website with an SEO program to bring in new […]

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Healthier Healthcare Marketing Starts with Your Website

April 3rd, 2017

Healthcare providers and their patients rely on numbers to measure their health. Blood pressure, cholesterol levels, sugar levels, red blood cell counts, etc. are compiled to assemble a snapshot of a person’s condition to determine a path toward better health. Healthcare marketing relies on numbers, too. An oft-cited study by the Pew Research Center shows […]

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Creating the Online Course Guide/Travel Guide

December 5th, 2016

When the team that runs the Research Skills Development Course at Emory University’s Rollins School of Public Health needed a single website to help foreign students with multiple needs, they turned to NicheLabs to pull all the resources together. The result was an easily navigable website that combines the diverse content of course descriptions; a […]

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Building a Winner on the Web

September 7th, 2016

While the Atlanta Braves work to build a winning team for their new SunTrust Park, NicheLabs built a winner of the website for the new stadium’s commercial development opportunities. The Braves and their new ballpark are the anchor for a huge mixed-use real estate development project, known as Battery Atlanta, that will include shops and […]

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Designing the Defining Website

August 26th, 2016

When Atlanta-based Public Health Practice, LLC (PHP) wanted to create a new website, one of its goals was to become the world’s leading repository for published articles and presentations on public health. More than merely housing the information, PHP wanted to make it shareable all over the world to promote better public health and the […]

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Microsoft End of Support Reminder – Changes You Need to Make for Marketing and SEO

January 11th, 2016

My friend Chris Jann at Medicus reminded me (as he often does about trends in IT Support) that Microsoft is ending support and security updates for Internet Explorer 8, 9 and 10 on Jan 12, 2016.   In the discussion that followed, an important perspective came up:  Why has the announcement of the browser for the […]

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5 Necessary Elements of a Great Website

May 18th, 2015

There are literally millions of websites, and each year new elements and trends emerge that the design community embraces. While it is not necessary to include all of the following in your website, the more that you incorporate, the better. Here are 5 key elements. 1) Simple Navigation: Navigation is the “GPS” of your website. […]

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‘Mobile-ly Upward’ Website Design Converts Mobile Searches into Purchases

April 30th, 2015

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

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