insights

SEO


Search Talk

August 24th, 2017

The Three Musketeers of voice commands, Siri, Alexa, and Cortana, and all of their friends, are having an effect on your search engine optimization (SEO). People tend to be more conversational with voice searches, and that’s changing the way search engines are handling queries. Voice searches are catching on for a number of reasons. It’s […]

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Look Within: Internal Page Links Help Site Visitors – and Search Engines

August 14th, 2017

Sometimes, your best SEO booster might be an internal link on your website. In a nutshell, Google depends on content for its searches, and if you can post quality content that contains links to your pages, the search bots will be all over it, and you’ll deliver pages that help influence the decision to do […]

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Grab Your ‘Bots & Balls’

August 4th, 2017

It’s time to grab your “bots & balls” if you want to get into the game – and we’re not talking about baseballs and bats. We’re talking search engine robots and human eyeballs, which you need to attract to be a player in your business. While human eyeballs like a compelling story, both are attracted […]

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Black Hat SEO Can Send Your Website into a Black Hole

April 17th, 2017

Are you impatient to get to the top of Google rankings super-fast? It sounds so tempting when an SEO huckster promises to get you there faster than you imagined – especially with a money-back guarantee. We’ve seen too many cases where an SEO company has delivered the goods as promised and then left companies holding […]

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Optimize Your Images for SEO

February 13th, 2017

When we set up websites for clients, we can also set up everything needed for SEO (search engine optimization). But as you add content, you can add SEO value by optimizing all pictures or other images that you put on your website. It’s not a difficult thing to do. Image Quality Getting the right image […]

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KISS of Success

February 6th, 2017

Keep it simple, sweetheart, (KISS) is a rule of thumb that reminds you to get to the heart of the matter. It also helps you succeed faster. NicheLabs applied the KISS approach to a new website and search engine marketing strategy for The Platt Law Firm, a family law practice in Roswell, GA, and focused […]

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The Google Factor(s) – Part 3

January 26th, 2017

Before his 1941 title boxing match with Billy Conn, the legendary World Heavyweight Champion, Joe Louis – an overwhelming favorite for that fight – said of his opponent’s strategy: “He can run, but he can’t hide.” Louis dominated the boxing ring from 1936 to 1948 in much the same way Google dominates the search engine […]

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The Google Factor(s) – Part 2

December 19th, 2016

Google’s dominance of SEO can’t be understated. Rather than being the elephant in the room, Google is more like a herd of elephants in the room when we discuss the search giant. What kind of effect does Google have? Well, just for a figurative perspective, the average African elephant can stand as tall as 13 […]

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Website’s Video Clips Highlight the Mixed Uses of Celebration Pointe

December 12th, 2016

With commercial and residential real estate transactions moving full speed ahead at Celebration Pointe, its business development agents turned to NicheLabs to put some motion into the website that tells the story and details the opportunities at North Central Florida’s newest and largest mixed-use project. NicheLabs responded with rotating video clips at the top of […]

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Creating the Online Course Guide/Travel Guide

December 5th, 2016

When the team that runs the Research Skills Development Course at Emory University’s Rollins School of Public Health needed a single website to help foreign students with multiple needs, they turned to NicheLabs to pull all the resources together. The result was an easily navigable website that combines the diverse content of course descriptions; a […]

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