insights

SEO


Optimize Your Images for SEO

February 13th, 2017

When we set up websites for clients, we can also set up everything needed for SEO (search engine optimization). But as you add content, you can add SEO value by optimizing all pictures or other images that you put on your website. It’s not a difficult thing to do. Image Quality Getting the right image […]

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KISS of Success

February 6th, 2017

Keep it simple, sweetheart, (KISS) is a rule of thumb that reminds you to get to the heart of the matter. It also helps you succeed faster. NicheLabs applied the KISS approach to a new website and search engine marketing strategy for The Platt Law Firm, a family law practice in Roswell, GA, and focused […]

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The Google Factor(s) – Part 3

January 26th, 2017

Before his 1941 title boxing match with Billy Conn, the legendary World Heavyweight Champion, Joe Louis – an overwhelming favorite for that fight – said of his opponent’s strategy: “He can run, but he can’t hide.” Louis dominated the boxing ring from 1936 to 1948 in much the same way Google dominates the search engine […]

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The Google Factor(s) – Part 2

December 19th, 2016

Google’s dominance of SEO can’t be understated. Rather than being the elephant in the room, Google is more like a herd of elephants in the room when we discuss the search giant. What kind of effect does Google have? Well, just for a figurative perspective, the average African elephant can stand as tall as 13 […]

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Website’s Video Clips Highlight the Mixed Uses of Celebration Pointe

December 12th, 2016

With commercial and residential real estate transactions moving full speed ahead at Celebration Pointe, its business development agents turned to NicheLabs to put some motion into the website that tells the story and details the opportunities at North Central Florida’s newest and largest mixed-use project. NicheLabs responded with rotating video clips at the top of […]

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Creating the Online Course Guide/Travel Guide

December 5th, 2016

When the team that runs the Research Skills Development Course at Emory University’s Rollins School of Public Health needed a single website to help foreign students with multiple needs, they turned to NicheLabs to pull all the resources together. The result was an easily navigable website that combines the diverse content of course descriptions; a […]

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Fake News Fallout: Could it Affect Your Business?

November 28th, 2016

If a presidential election is the ultimate marketing campaign, then some of the strategies and techniques will filter to the commercial world, including the millions of businesses that rely on their Internet presence to reach existing customers and reach out to prospects. One of the biggest issues from this year’s elections is fake news. Hyperbole […]

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YouTube Videos: Being First (Page) is All That Matters

November 16th, 2016

Oh, the impatience of it all. If you’re not on the first page of a Google search, nobody’s going to take the time to look on the second page – and forget about the third. Sure, you can have get lots of likes and shares on your Facebook page, and you can get high up […]

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NicheLabs Acts Quickly To Protect Client From Scam

November 9th, 2016

When a scam sideswiped ChlorKing, it didn’t take money directly out the company’s pocket, but it created more than an annoyance in dealing with irate callers inquiring about a product they hadn’t received. The problem was that ChlorKing neither made nor sold the product – a cartridge for residential swimming pool filters. They design and […]

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The Google Factor(s) – Part 1

November 2nd, 2016

Probably nothing affects your online fate more than Google. Regardless of if you use it personally when searching the web, it impacts you and your business – because it is the world’s standard-setter for determining website rankings. You may have read our post on Penguins, Pandas and Google SEO Animals, which talks about some recent […]

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