insights

Archive for April, 2016


After You Capture a Big Customer, You Have to Keep ‘Em. Planning Before You Start an SEO program

April 25th, 2016

Remember how much time and effort you spent attracting your biggest customer?  And how much time and effort you spent nurturing the relationship and providing service?  Then imagine how you’d feel if they didn’t renew their contract or otherwise return to use your service. That was the topic of discussion of a Technology Association of […]

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Encrypting Your Website Just Got Easier and Cheaper – and it Helps Your SEO Ranking

April 16th, 2016

Have you noticed that website addresses (URLs) increasingly start with HTTPS instead of HTTP?  Or are you like most people who don’t notice (and don’t care) about this unless you are entering financial information to purchase something.  The “s” at the end of “http” in the address indicates an encrypted and secure website.  The benefit […]

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Where’s 5% of Your Revenue Going?

April 7th, 2016

Do you have a business colleague who is worried about gaining more customers?  Most of us can relate; no matter how good last month, last quarter or last year was, savvy business leaders recall the advice, “what made you successful in the past won’t in the future.”  (Lew Platt, former CEO of HP). It’s common […]

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