Archive for April, 2016
After You Capture a Big Customer, You Have to Keep ‘Em. Planning Before You Start an SEO program
Remember how much time and effort you spent attracting your biggest customer? And how much time and effort you spent nurturing the relationship and providing service? Then imagine how you’d feel if they didn’t renew their contract or otherwise return to use your service. That was the topic of discussion of a Technology Association of […]Read More
Encrypting Your Website Just Got Easier and Cheaper – and it Helps Your SEO Ranking
Have you noticed that website addresses (URLs) increasingly start with HTTPS instead of HTTP? Or are you like most people who don’t notice (and don’t care) about this unless you are entering financial information to purchase something. The “s” at the end of “http” in the address indicates an encrypted and secure website. The benefit […]Read More
Where’s 5% of Your Revenue Going?
Do you have a business colleague who is worried about gaining more customers? Most of us can relate; no matter how good last month, last quarter or last year was, savvy business leaders recall the advice, “what made you successful in the past won’t in the future.” (Lew Platt, former CEO of HP). It’s common […]Read More