insights

Pay-Per-Click Advertising


It Seemed Like a Good Idea at the Time – Make Top SEO Agency Programs Accountable

February 16th, 2016

You thought that an SEO campaign or a paid Search campaign like Google AdWords or Facebook was a good idea?   You had business colleagues tell you it was working for them?  You read something on one of your industry blogs or newsletters that an SEO campaign has become a necessity while traditional media effectiveness erodes? […]

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The Alternative to Hiring (Another) Marketing Person for SEO, Google AdWords, or Social Media

October 6th, 2015

The reality for mid-sized businesses is that the need for marketing to sustain and grow revenues is great, while the availability of resources is not. Duh. The same applies to employee compensation, R&D and new equipment, not just marketing and SEO. While many professional services continue to use trade shows and networking to find new […]

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Mobile ad spending in the US is up, up, up!

October 17th, 2014

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]

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NicheLabs Chosen to Design Marketing Collateral and Website for Southwest Florida Law Firm

September 23rd, 2014

About the Company: Lindsay Allen Law is a full-service law firm serving Southwest Florida including Naples, Marco Island, Bonita Springs, Cape Coral, and Fort Myers. Accomplished lawyers Joe Lindsay and Todd B. Allen, have joined forces to offer their combined years of experience in multiple areas to the community. Practicing in the areas of Probate, […]

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How Much Can I Charge for Online Advertising?

September 27th, 2013

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

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World leader in saline chlorination selects Atlanta website design firm NicheLabs to help step up its marketing

February 14th, 2013

ChlorKing Incorporated, the world leader in saline chlorination, has changed the way commercial pools and spas are managed. With two patents and a third on the way, management decided it was time to change their strategy and their website and chose Atlanta website design firm NicheLabs to do the job.

ChlorKing has developed an on-site chlorinator that eliminates the need for expensive and potentially unsafe chemicals to control bacteria and algae. The current website was geared to educating American managers of commercial pools and spas about the technology and convincing them to consider it as a safer alternative to conventional chlorination.

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Mobile ad spending in the US is up, up, up!

January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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