Invite Your Customer Inside; The Benefits of Virtual Tours

June 28th, 2018

We are all busy people these days; it’s a rarity for a customer to scout out a product or service by simply having a look around town. Besides word-of-mouth, how do we find the best pizza in town, someone to fix our broken smart-phone screen, or a marketing firm to get our businesses seen on […]

Read More

Customer Testimonials to Reinforce Your Message

May 8th, 2017

Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil down to a personal example […]

Read More

Blogging: Beyond Writing a Post

May 1st, 2017

We encourage clients to blog and post items to their website news pages on a regular basis. You can use blogs and news posts to keep your customers and clients up to date on information that helps them or entertains them and remind them about your products and/or services. Today’s websites and content management systems […]

Read More

Full-Service Gives Your Business Added Dimension

January 26th, 2017

NicheLabs is an established digital marketing firm, and we believe that strong websites and SEO campaigns will play an even greater role in any business’ ability to inform customers about their offerings and conduct business transactions. Still, you need to have more tools in your marketing toolbox, and we’re pulling out a few more for […]

Read More

Google Opens Door for More Reviews

September 20th, 2016

Some good news from Google means you have to be good. The search engine giant has introduced Reviews from the web to local Knowledge Panels to go with its best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in […]

Read More

Public Relations Broadens ChlorKing’s Exposure

August 22nd, 2016

ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and water parks. Their program regularly […]

Read More

The Type of R&D That Small Businesses Can Really Use

March 8th, 2016

If you are looking to grow your business to find more clients, customers or patients without spending a fortune, then the tactic that my friend Steve Clements of The Medical Practice Resource Group uses is something you should consider.  It applies to many parts of your business, including SEO. It’s the other R&D, not research […]

Read More

It Seemed Like a Good Idea at the Time – Make Top SEO Agency Programs Accountable

February 16th, 2016

You thought that an SEO campaign or a paid Search campaign like Google AdWords or Facebook was a good idea?   You had business colleagues tell you it was working for them?  You read something on one of your industry blogs or newsletters that an SEO campaign has become a necessity while traditional media effectiveness erodes? […]

Read More

Google Believes Humans are Unreliable, so Top SEO Agencies in Atlanta Know to Live by the 200+ Variable Algorithm

August 11th, 2015

As generating new clients and customers changes, we look for new or better answers everywhere. If you are looking for a top SEO advisor, Google’s co-founder Larry Page is one to listen to. Page said that having human beings determine the ratings of things was first, inherently impractical.. Further, humans were unreliable. Whether you are […]

Read More

Post-Google’s Phantom2 Release*: If You Want a High ROI on Your SEO, Think Like Warren Buffet

May 19th, 2015

While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop a list of long-term factors […]

Read More