insights

Archive for July, 2012


We Want to Know Your Thoughts

July 30th, 2012

2012 NicheLabs Client Survey

In an age of tight budgets and business at the speed of light, we are taking some time to find out how well we are meeting our clients’ needs.

In the next few weeks, we will be setting up phone interviews with some of you to find out what we are doing well and what we can do better. What do you want? What do you need? What can we do to help you do business better?

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Hollis Architectural Products Case Study

July 30th, 2012

What kind of website do you build when your customers’ customers live in some of the most beautiful homes in the Southeast?

That was the question. And Hollis Architectural Products partners Frazier Hollis and Earl Rogers had the answer when they came to NicheLabs to build their first website, which went live last week. As their tagline says, their business is “Distinctive Windows and Doors.” As they wrote in their creative brief, their website had to be “high end, professional and artsy.”

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WebsiteWatcher

July 30th, 2012

What would you do if someone stole your homepage?

Changing out your homepage and replacing it with another is just one of the tricks hackers play. Sometimes they insert code that produces lines of errors in your copy and redirect your visitors to other websites. You might not even notice this last one until your traffic drops off. But what if they decide to steal sensitive data and you don’t know it?

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Dr. Bruce Salzinger Mobile Website Case Study

July 30th, 2012

With mobile devices taking over the world, can you afford not to have a mobile website?

According to International Data Corporation (IDC), almost a billion smart devices – 916 million to be exact – shipped worldwide in 2011.

According to CTIA, the worldwide trade association serving the wireless industry, the number of mobile devices in the US is greater than the number of people living in the US and all its territories. The CTIA goes on to say that the typical American home of 2.6 people has at least one smartphone.

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Custom Blog Design and Development

July 30th, 2012

Ten reasons every business needs a blog

In the late 1990s, when web logs emerged, they were people’s personal journals, kept mainly for family and friends. As technology improved and people began spending more and more time on the internet, blogs, as they came to known, became more serious ways to communicate.

Businesses took notice and adapted blogs for their own use. Today a business without a blog is missing serious marketing opportunities. According to various sources, adding a blog can increase leads by 55% to 67%.

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