Technology’s Lure vs. Michael Gerber’s ‘The E(ntrepreneur)-Myth’

Michael Gerber’s then-groundbreaking work, The E-Myth: Why Most Businesses Don’t Work and What to Do About It, put forth the belief that most businesses are started by ambitious entrepreneurs who are technicians who know and enjoy the hands-on work of their organization. However, he said that having tangible business skills is far more important than being able to personally do the technical work required for a business

In the nearly 30 years since the book’s publication, a lot of evidence backs that belief. At some point, an innovator’s great idea grows into a huge business that requires a new level of managerial skills. More than a few business coaches have counseled their clients to either broaden their management team or sell their company and move on to their next big thing. Otherwise, they say, entrepreneurs may never reap their biggest financial rewards.