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Archive for October 17th, 2014


Mobile ad spending in the US is up, up, up!

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company‚Äôs name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]

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