insights

NicheLabs Welcomes a New Naples, FL Based Digital Account Director to our Team

By: | October 7th, 2014

NicheLabs is happy to announce a new addition to our team. Christina O’Brien joined NicheLabs on August 1 to fulfill the role of Digital Account Director in Naples, FL.

Christina will be focused on supporting and growing our presence in Southwest Florida. Working largely in the areas of project management and sales, she will be managing client relationships and collaborating with the rest of the NicheLabs team to identify and resolve project challenges. One of her main goals is to ensure that the efforts of our production team are directly in line with the needs of our clients.

Growing up in the small town of Amesbury, MA, Christina always had the ambition to seek bigger and better opportunities. She attended the University of Massachusetts, Amherst where she graduated with honors. Understanding the importance of being well rounded, she earned a degree in Journalism, a minor in Environmental Science, and a certificate in Italian. She is a member of The Golden Key International Honor Society and a presidential member of The National Society of Leadership and Success.

Upon graduation, Christina accepted a position as a business-to-business Sales Representative. Sales was an easy choice, as she has been in a sales environment since she can remember, helping at her fathers’ office from the age of 13. She then came about an opportunity to move to Naples, Florida where she held titles such as Account Executive, Marketing and Public Relations, and most recently, Senior Sales Executive and president of a website, working globally with C-level executives.

Christina has always been an effective communicator and is accustomed to working toward a goal.  She often fell into a leadership position due to her relationship building skills and ability to always use tact while maintaining her direct nature.