insights

NicheLabs Chosen to Design Marketing Collateral and Website for Southwest Florida Law Firm

By: | September 23rd, 2014

LA

About the Company:

Lindsay Allen Law is a full-service law firm serving Southwest Florida including Naples, Marco Island, Bonita Springs, Cape Coral, and Fort Myers. Accomplished lawyers Joe Lindsay and Todd B. Allen, have joined forces to offer their combined years of experience in multiple areas to the community. Practicing in the areas of Probate, Estate Planning, Real Estate, Litigation, Community Association, and Bussiness/Corporate Law, Lindsay Allen Law does things differently. Their clients can count on them to be responsive and trustworthy.

Joe is the founder of The Lindsay Law Firm and has 14 years of experience in the probate process and extensive knowledge of estate planning. He has represented clients in negotiation of high value business transactions and in planning multi-million dollar estates. Todd B. Allen had focused his practice on representing clients in the areas of real estate, condominium and homeowners’ association, bankruptcy, and litigation.

Client Challenges & Goals:

Lindsay Allen Law needs a website that will encourage potential prospects to call, email, and follow them on their social media channels. They need a fresh design that showcases their expertise in the field. It is important to them that they can add, edit, and delete pages and content without the help of a developer. Lindsay Allen Law understands the importance of an online presence and easily being found through online search.

 

NicheLabs Proposed Solution for Lindsay Allen Law:

NicheLabs was hired to not only design and develop the Lindsay Allen Law website, but also to design their logo and all of their marketing collateral-including their new business cards, envelopes, and letterhead. We will be providing them with a website built in WordPress a Content Management System (CMS) that will allow them to make changes to their site themselves. We will also be setting up Pay-Per-Click Ads (PPC) campaign and providing Search Engine Optimization (SEO) services to ensure they are found online for competitive search terms. The site will have a sophisticated look to match their new brand we helped develop for them. Their new site is slated to launch mid-November 2014.