There’s trouble in the General Mills community – even as the company had a weekend change of heart. As reported in many, many media outlets late last week, downloading a 50-cent coupon for a box of cereal may have precluded a consumer from suing the food-product giant – which sells a lot more than Cheerios and Fruit Loops.
The Minneapolis/St. Paul (MN) Business Journal, a sister publication of the Atlanta Business Chronicle, reported the company abandoned a controversial new privacy policy that sought to bar consumers from suing the company if they engaged with General Mills online. The reversal came after their new rules sparked a backlash on social media.