insights

Website Design


Spotlight: Clear Choice Inc.

How a new website is helping Clear Choice Telephones send customers a clear message

When Michael and Jane Higgins decided that their website no longer adequately reflected their company, they wanted to do something radical.

The first step, one of the most laborious, was getting the copy just right.

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Templates vs. Custom Designed Websites

Most of our clients come to us for a custom-designed website. However, they’ve all seen ads for free templates and wonder if a custom-designed site is really worth the money.

If you were buying a pair of shoes to wear to a formal event, how satisfied would you be if your choices were all the same size and style – a casual oxford, for example – with your only options being color and texture? Even if that shoe were half the price of the shoe that was perfect for you in size, style and color, would you still purchase it? Even if it were free, would you still want it?

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Hollis Architectural Products Case Study

What kind of website do you build when your customers’ customers live in some of the most beautiful homes in the Southeast?

That was the question. And Hollis Architectural Products partners Frazier Hollis and Earl Rogers had the answer when they came to NicheLabs to build their first website, which went live last week. As their tagline says, their business is “Distinctive Windows and Doors.” As they wrote in their creative brief, their website had to be “high end, professional and artsy.”

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Custom Blog Design and Development

Ten reasons every business needs a blog

In the late 1990s, when web logs emerged, they were people’s personal journals, kept mainly for family and friends. As technology improved and people began spending more and more time on the internet, blogs, as they came to known, became more serious ways to communicate.

Businesses took notice and adapted blogs for their own use. Today a business without a blog is missing serious marketing opportunities. According to various sources, adding a blog can increase leads by 55% to 67%.

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