insights

Website Design


Got Your Responsive Website? Tips to Make Your Website Mobile Friendly

Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just waiting around’ If your website […]

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Boost SEO Performance by Aligning Your Business Plan with your Creative Web Design for Small Businesses

What do you want from your website? That’s a rhetorical question with a lot of good answers. So, the real question is: What must you do to make sure your creative small-business web design boost your SEO to help people find you? The short answer is: Match your marketing plan to your business plan. Number […]

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Should you Update Your Website Design and Content?

  Knowing that nearly everything gets obsolete, the better question is how often should you be updating your website design and content?   Your answer is hoping it is “not often.” Before you start to agonize over the time it takes to update either, know that it doesn’t have to be an all-consuming activity. There are […]

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Has Your Website Kept Up with Your Business?

Think for a moment how your business has changed over the past year or 3. Do you offer more products and services? Have you expanded to new markets or locations? Are your customers using your products differently or more innovatively? Has your business climate or marketplace changed? Is your old creative website design experiencing a decrease in website traffic and/or business?

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Creative Web Design as a Customer Magnet – How NicheLabs Strengthened the Attraction

A really strong website appearance clamps visitors to your site, tightening the “stickiness” that helps your SEO and increases your likelihood of getting more business. That holds true for any small business, and it’s really critical if you’re targeting clientele that are not local.

That was the challenge Laurie Schemenaur faced when she opened Safe N Sound Home Watch and Personal Concierge on Florida’s west coast. She needed to attract and hold out-of-state owners of high-value second-homes. She needed a website that would give them peace of mind and remind them of her full service offerings.

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At What Point Will Your Current Website Be Outdated?

Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.

Where should you begin?

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Security Provider Verifies NicheLabs’ Digital Marketing Expertise

When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]

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NicheLabs Helps Bring New Brand to Life

A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.

TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.

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Appealing to Consumers’ Senses Brings Website Visitors on Site

First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.

Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.

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White Paper: Financial Benefits of Going Digital

Electronic Health Record (EHR) systems yield significant returns for providers, and costs associated with creating an EHR-compliant website or integrating EHR access into an existing website are minimal. Online design, development and marketing experts, NicheLabs creates both seamless EHR integration and lasting patient impressions online.

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