insights

Website Design


NicheLabs will help consumers sell their scrap gold

Anyone who has ever tried to sell scrap jewelry to a precious metal dealer knows how confusing it can be. Prices vary from dealer to dealer. How does an inexperienced consumer selling an old broken gold bracelet know good from bad?

A start-up company operating under the name Area Gold Buyers intends to clear up the confusion and has selected Atlanta website design firm NicheLabs to build and launch its new website.

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World leader in saline chlorination selects Atlanta website design firm NicheLabs to help step up its marketing

ChlorKing Incorporated, the world leader in saline chlorination, has changed the way commercial pools and spas are managed. With two patents and a third on the way, management decided it was time to change their strategy and their website and chose Atlanta website design firm NicheLabs to do the job.

ChlorKing has developed an on-site chlorinator that eliminates the need for expensive and potentially unsafe chemicals to control bacteria and algae. The current website was geared to educating American managers of commercial pools and spas about the technology and convincing them to consider it as a safer alternative to conventional chlorination.

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NicheLabs helps launch new company that helps people manage burdensome paperwork

Pamela Craven of Maysville, GA, has launched a new company – Paperwork Help, LLC – to help people do something they have neither the time nor the inclination to do – paperwork. And she has chosen Atlanta website design firm NicheLabs to create the website that will introduce her innovative new concept.

One thing Craven learned from her years as a business executive is that paperwork need not be on paper to be burdensome. Any complicated forms or basic bookkeeping can give people trouble. Paperwork Help, LLC, offers help with both personal and business paperwork.

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NicheLabs helps growing public health consulting firm promote its services to the world

When you’re a growing company providing life-changing services to governments and public organizations around the world, your website needs to be accessible and easy to use to people regardless of their cultural background and language.

Public Health Practice, headquartered in Atlanta, Georgia, is such a firm. Led by Emory University Rollins School of Public Health Professor Scott J. N. McNabb, PhD, MS, and a team of public health experts, Public Health Practice is a growing international consulting firm whose goals are to enable and empower excellence in the delivery and maintenance of public health throughout the world.

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Leading hotel renovator chooses NicheLabs to renovate its company website

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.

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Premier HVAC contractor chooses NicheLabs to build his company website

Peter Pietruszko, owner of Speedy Air Conditioning in Naples, FL, has high standards that have earned him Trane’s “Premier Dealer” and Lennox’s “Comfort Specialist” awards – the highest levels of achievement recognized by both manufacturers.

When he decided to build a new website, he naturally wanted to find the best firm in Naples to do the job. When he asked business associates for a recommendation, they said NicheLabs, a full-service website design firm with offices throughout the Southeast, including Naples and Atlanta.

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NicheLabs announces new medical client

Nezhat Medical Center of Atlanta, GA, has selected Atlanta website design firm NicheLabs to make their website more functional in meeting their needs by converting it to a WordPress CMS (content management system).

As a national leader in minimally invasive surgical techniques for treating women’s health disorders, Nezhat Medical Center also conducts educational programs to teach its streamlined and interdisciplinary approaches to medical students, residents, fellows and other physicians.

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Responsive websites: What are you missing if you don’t have one?

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

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HTML vs. CMS: Which is your better ally in the SEO battle?

When clients come to us with older HTML websites, they always ask why we want to switch them to CMS for their new site. As the SEO battle gets tougher and tougher, we felt it was time to explain: The problem with HTML is that it was developed more than two decades ago, long before SEO was even on the horizon.

HTML is a programming language – specifically Hypertext Markup Language – that browsers read to display a webpage. CMS, on the other hand, is not a language but a programming system – a Customer Management System – that can be used by both developers and website owners.

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Spotlight: The Graivier Center

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

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