insights

Branding


Let’s Get Physical and Digital

The phrase, “blending physical and augmented realities” sounds intense, sophisticated and out-of-reach for most companies. In actuality, integrated marketing is well within your reach and could save your company money.

Customers and end users are highly receptive to mobile marketing, and companies are clearly responding. People are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, Annual Wireless Data Traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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NicheLabs Receives Cogent Message from Fellow Marketer

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

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Partner Spotlight: Miller/Hamilton Companies

Miller/Hamilton Companies is a branding firm that generates cohesive, aligned messaging across marketing outlets. The firm’s leaders believe consistency in imagery, messaging and tone across marketing outlets is imperative to building and strengthening brands.

With a combined 25 years of brand building experience, Miller/Hamilton Companies’ co-founders, Stephanie Miller and Tyler Hamilton, are skilled in advising interior design, fashion and accessory clients in the areas of collateral development, public relations, advertising and media buying, digital media and strategy development. With offices located on Madison Avenue in New York City and in Winston-Salem, NC, Miller/Hamilton Companies serves clients along the eastern seaboard and across the country.

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NicheLabs helps launch new company that helps people manage burdensome paperwork

Pamela Craven of Maysville, GA, has launched a new company – Paperwork Help, LLC – to help people do something they have neither the time nor the inclination to do – paperwork. And she has chosen Atlanta website design firm NicheLabs to create the website that will introduce her innovative new concept.

One thing Craven learned from her years as a business executive is that paperwork need not be on paper to be burdensome. Any complicated forms or basic bookkeeping can give people trouble. Paperwork Help, LLC, offers help with both personal and business paperwork.

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NicheLabs helps growing public health consulting firm promote its services to the world

When you’re a growing company providing life-changing services to governments and public organizations around the world, your website needs to be accessible and easy to use to people regardless of their cultural background and language.

Public Health Practice, headquartered in Atlanta, Georgia, is such a firm. Led by Emory University Rollins School of Public Health Professor Scott J. N. McNabb, PhD, MS, and a team of public health experts, Public Health Practice is a growing international consulting firm whose goals are to enable and empower excellence in the delivery and maintenance of public health throughout the world.

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Leading hotel renovator chooses NicheLabs to renovate its company website

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.

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LinkedIn launches an improved new way to reach customers, peers and employees

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

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Spotlight: The Graivier Center

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

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Templates vs. Custom Designed Websites

Most of our clients come to us for a custom-designed website. However, they’ve all seen ads for free templates and wonder if a custom-designed site is really worth the money.

If you were buying a pair of shoes to wear to a formal event, how satisfied would you be if your choices were all the same size and style – a casual oxford, for example – with your only options being color and texture? Even if that shoe were half the price of the shoe that was perfect for you in size, style and color, would you still purchase it? Even if it were free, would you still want it?

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Hollis Architectural Products Case Study

What kind of website do you build when your customers’ customers live in some of the most beautiful homes in the Southeast?

That was the question. And Hollis Architectural Products partners Frazier Hollis and Earl Rogers had the answer when they came to NicheLabs to build their first website, which went live last week. As their tagline says, their business is “Distinctive Windows and Doors.” As they wrote in their creative brief, their website had to be “high end, professional and artsy.”

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