insights

Branding


NicheLabs hired again to redesign 2nd CPA Website for Bennett Thrasher

September 10th, 2014

About the Company: Bennett Thrasher is a CPA firm that believes in values above all else. And the core values of their founders, Ken Thrasher and Rick Bennett, permeate their business model. Integrity, family, and service to clients are the virtues that Thrasher and Bennett credit to their success. Since 1980, the firm was built […]

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NicheLabs Chosen to Redesign a Networking Inventions Website

September 9th, 2014

About the Company: Invention Intention is a network where inventors, prospective investors, corporate and commercial buyers, and supporting industry professionals connect. It is a platform for showcasing ideas with the end goal of taking the inventions to market, spreading the word about a company, and even building a successful product or venture to be sold […]

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NicheLabs is chosen to redesign Protected Harbor’s new website

September 4th, 2014

About the Company: Protected Harbor started to blossom in January of 2000-George and Athena Pappas began to wonder what would happen to their developmentally disabled daughter, Cleo, when they were no longer around to take care of her. They joined with the Special Education Ministry in their church and by 2010 the necessary funds were […]

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What Small/Mid-Size Businesses Can Learn from General Mills’ Community of Fans

April 23rd, 2014

There’s trouble in the General Mills community – even as the company had a weekend change of heart. As reported in many, many media outlets late last week, downloading a 50-cent coupon for a box of cereal may have precluded a consumer from suing the food-product giant – which sells a lot more than Cheerios and Fruit Loops.

The Minneapolis/St. Paul (MN) Business Journal, a sister publication of the Atlanta Business Chronicle, reported the company abandoned a controversial new privacy policy that sought to bar consumers from suing the company if they engaged with General Mills online. The reversal came after their new rules sparked a backlash on social media.

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Need Credibility? Get PR?

April 8th, 2014

As reported in a blog by marketing executive Chad Pollitt, news coverage, termed “earned media,” is 80% more effective than branded content, or owned media, at the consideration and affinity stages of the purchase process. At the familiarity stage, which is closer to the actual purchase, news coverage is 38% more effective.

The study presented 900 consumers with three different types of content: expert content from credible sources (earned media), branded content (owned media), and user-generated content (such as reviews on Amazon).

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Build Trust in You and Your Business Through Communities

March 13th, 2014

Back in the old days of marketing – the 2000s – businesses pushed out a lot of messages to customers, clients and prospects. That approach doesn’t work as well anymore.

While you still need to push out information to introduce yourself and feed the marketplace as well as the search engines, it’s the conversations in the communities of your customers and clients that help people trust in your business. The community dynamic is something you need to understand and embrace as part of your Continuous Improvement Process.

Technology has always played a major role in how businesses communicate, starting with newspapers and magazines.

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Security Provider Verifies NicheLabs’ Digital Marketing Expertise

November 5th, 2013

When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten years, Atlanta-based Remote Protection (soon […]

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NicheLabs Helps Bring New Brand to Life

October 28th, 2013

A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.

TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.

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Financial Client Utilizes NicheLabs’ Portfolio of Marketing Services

July 16th, 2013

Image isn’t everything, but it certainly has a place in wealth management. A critical component of trusting and investing with financial advisors is the ability to identify and find commonality with both the firm’s principles and principals.

logoAsset Preservation Advisors (APA) is a Registered Investment Advisor that specializes in managing high-quality, tax-exempt and taxable municipal bond portfolios for other registered investment advisors, family wealth offices and institutional clients.

Asset Preservation Advisors believes that there are inefficiencies in the municipal bond market, and it seeks to capitalize on them and add value through active management.

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Let’s Get Physical and Digital

May 30th, 2013

The phrase, “blending physical and augmented realities” sounds intense, sophisticated and out-of-reach for most companies. In actuality, integrated marketing is well within your reach and could save your company money.

Customers and end users are highly receptive to mobile marketing, and companies are clearly responding. People are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, Annual Wireless Data Traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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