insights

Mobile Website


NicheLabs Receives Cogent Message from Fellow Marketer

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

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Mobile ad spending in the US is up, up, up!

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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Leading hotel renovator chooses NicheLabs to renovate its company website

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.

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Premier HVAC contractor chooses NicheLabs to build his company website

Peter Pietruszko, owner of Speedy Air Conditioning in Naples, FL, has high standards that have earned him Trane’s “Premier Dealer” and Lennox’s “Comfort Specialist” awards – the highest levels of achievement recognized by both manufacturers.

When he decided to build a new website, he naturally wanted to find the best firm in Naples to do the job. When he asked business associates for a recommendation, they said NicheLabs, a full-service website design firm with offices throughout the Southeast, including Naples and Atlanta.

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Responsive websites: What are you missing if you don’t have one?

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

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Mobile-Friendly vs. Mobile-Designed: Does the difference really make a difference?

So you finally decided to add a mobile website to your marketing arsenal?

Considering that by 2014 the installed base of devices based on lightweight mobile operating systems is predicted to exceed the total installed base of all PC-based systems – good decision!

Now you have another decision to make – mobile-friendly or mobile-designed?

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Dr. Bruce Salzinger Mobile Website Case Study

With mobile devices taking over the world, can you afford not to have a mobile website?

According to International Data Corporation (IDC), almost a billion smart devices – 916 million to be exact – shipped worldwide in 2011.

According to CTIA, the worldwide trade association serving the wireless industry, the number of mobile devices in the US is greater than the number of people living in the US and all its territories. The CTIA goes on to say that the typical American home of 2.6 people has at least one smartphone.

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