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Industry News


Buyers (and Sellers) Beware: Consumer Reviews Are Often Contrived

Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.

In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.

As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?

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Does 49% More for 45% Less Sound Appealing?

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.

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Up High…Down Low…Too Slow!

If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience.  However, once you’ve met him or her, how can you prove your story?  Imagine showing your friends that you met the President of the United States.  Better yet, wouldn’t you love to brag about how the two of […]

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Mobile ad spending in the US is up, up, up!

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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NicheLabs introduces the end to illegible forms

One of the biggest hassles of being a new patient at a doctor’s office is filling out stacks of new-patient forms. You sit there with a clipboard, a pen and multiple pieces of paper asking you questions you can’t answer on the spot, such as your medical history or what medications you’re taking, but could answer easily at home where you have all of your records.

Besides for missing information, the act of juggling everything on your lap can make your handwriting look like chicken scrawl.

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The Day GoDaddy Went Down

GoDaddy, which calls itself “the largest hosting provider of secure websites in the world,” hosts 53 million domain names worldwide, many of which belong to small businesses. Many millions more that host elsewhere use GoDaddy for their DNS service.

On Monday, September 10, somebody or something took GoDaddy down – and with it millions of websites and email accounts throughout the world. The many GoDaddy customers that do business only online and through email saw their businesses come to a full stop.

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Fast Facts

Small businesses at greater risk for hacking

According to a recent issue of American Express Open Forum, hackers are focusing more on small businesses than ever before. In the first six months of this year, the percentage of targeted attacks on small businesses (with fewer than 250 employees) was double what it was for the same period in 2011.

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WebsiteWatcher

What would you do if someone stole your homepage?

Changing out your homepage and replacing it with another is just one of the tricks hackers play. Sometimes they insert code that produces lines of errors in your copy and redirect your visitors to other websites. You might not even notice this last one until your traffic drops off. But what if they decide to steal sensitive data and you don’t know it?

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