insights

Marketing


When You Can’t Hire High-priced Marketing Experts, Fractional CMOs Provide Wholesale Value

As the marketplace and your customers become increasingly sophisticated, outsourced CMOs offer small- and medium-sized companies both high-level marketing counsel and the resources to execute marketing plans without paying six-figure salaries.

In what other ways can a fractional CMO bring value to your company? As objective, third-party advisors, fractional CMOs provide…

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How Do You Know if You Need to Restore Your Pluck?

If you are full, well-rested and financially strained, you survived yet another Thanksgiving holiday. As we begin December and look ahead to January, we shift our focus to 2014 planning.

Last week, Keith Finger, a B2B marketer and NicheLabs partner, shared his thoughts with us, which we would like to share with you. In his post, Keith highlighted the importance of tapping customers and prospects to for valuable insights into both what we are doing well and what elements of our marketing approaches need tweaking.

How do you obtain reliable, external input? NicheLabs welcomes you to share your thoughts on this topic one-on-one, as well.

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Why Should You Use Email Marketing?

Email marketing enables you to not only stay connected with your existing clients, but to reach new clients, as well. When you are relevant, topical, unique and innovative, you are rewarded with email subscribers who are motivated to share great information, deals, and savings with friends, family members and coworkers. The best incentive for having email subscribers that share your information is that they validate what you say.

While email marketing enables you to quickly, effectively and affordably reach your audiences, successful email marketing campaigns enable you to…

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How Much Can I Charge for Online Advertising?

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

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White Paper: Financial Benefits of Going Digital

Electronic Health Record (EHR) systems yield significant returns for providers, and costs associated with creating an EHR-compliant website or integrating EHR access into an existing website are minimal. Online design, development and marketing experts, NicheLabs creates both seamless EHR integration and lasting patient impressions online.

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Up High…Down Low…Too Slow!

If you have ever met anyone famous, you understand the nervousness and excitement that accompany the experience.  However, once you’ve met him or her, how can you prove your story?  Imagine showing your friends that you met the President of the United States.  Better yet, wouldn’t you love to brag about how the two of […]

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Let’s Get Physical and Digital

The phrase, “blending physical and augmented realities” sounds intense, sophisticated and out-of-reach for most companies. In actuality, integrated marketing is well within your reach and could save your company money.

Customers and end users are highly receptive to mobile marketing, and companies are clearly responding. People are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, Annual Wireless Data Traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

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Partner Spotlight: Miller/Hamilton Companies

Miller/Hamilton Companies is a branding firm that generates cohesive, aligned messaging across marketing outlets. The firm’s leaders believe consistency in imagery, messaging and tone across marketing outlets is imperative to building and strengthening brands.

With a combined 25 years of brand building experience, Miller/Hamilton Companies’ co-founders, Stephanie Miller and Tyler Hamilton, are skilled in advising interior design, fashion and accessory clients in the areas of collateral development, public relations, advertising and media buying, digital media and strategy development. With offices located on Madison Avenue in New York City and in Winston-Salem, NC, Miller/Hamilton Companies serves clients along the eastern seaboard and across the country.

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Mobile ad spending in the US is up, up, up!

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

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